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maxscott12 Ajouter une nouvelle offre d'emploi Networking
2025-09-16 09:55:14 -

ABM and Intent Data: Turning Buyer Signals into Revenue in 2025
Introduction In 2025, B2B buyers leave behind a rich digital footprint long before they engage with a sales rep. From research on competitor websites to engagement with industry content, these behaviors—known as intent data—are invaluable for Account-Based Marketing (ABM) strategies. When integrated into ABM campaigns, intent data helps marketing and sales teams pinpoint which...

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leojhonson Ajouter une nouvelle offre d'emploi Networking
2025-08-26 10:31:00 -

Creating Buyer Personas Using Real Intent Signals in B2B Marketing
In today’s data-driven world, understanding your customer goes beyond basic demographics. Creating buyer personas using real intent signals gives marketers a sharper edge in crafting tailored experiences and improving conversion rates. Why Use Real Intent Signals for Buyer Personas? Traditional personas fall short: Relying on assumptions or surface-level data can lead to misaligned...

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jamesmitchia Ajouter une nouvelle offre d'emploi Autre
2025-09-26 09:56:54 -

How to build a full-funnel content strategy that aligns with intent signals to drive conversions
In B2B marketing, content isn’t just about filling pipelines—it’s about meeting buyers where they are in their journey. With the rise of intent signals—digital breadcrumbs like searches, downloads, event attendance, or product comparisons—marketers now have the tools to align content with real-time buyer needs. The result? A full-funnel strategy that drives...

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henry2458 Ajouter une nouvelle offre d'emploi Autre
2025-06-25 13:37:12 -

How to Leverage AI for Real-Time Buyer Intent Signals
Introduction: Marketing in the Age of Instant Intent In today’s digital-first B2B landscape, timing is everything. If your sales and marketing teams aren’t engaging buyers at the exact moment they show interest, you're already behind. That’s why real-time buyer intent signals—combined with AI-powered insights—are redefining how modern B2B companies engage,...

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henry2458 Ajouter une nouvelle offre d'emploi Autre
2025-05-01 14:52:02 -

How to Use Intent Signals to Prioritize Leads
In the fast-paced world of B2B sales and marketing, not all leads are created equal. Some prospects are just starting their research, while others are actively comparing solutions and ready to buy. The key to maximizing efficiency and revenue lies in prioritizing leads based on intent signals—behavioral data that reveals who is most likely to convert. Intent signals allow...

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jamesmitchia Ajouter une nouvelle offre d'emploi Autre
2025-09-22 09:43:54 -

What are “intent signals” in B2B marketing — and why are they more important than ever?
In today’s hyper-competitive B2B landscape, buyers don’t raise their hand and say, “I’m ready to purchase”. Instead, they leave behind digital footprints—behavioral cues that reveal their interests, needs, and purchasing stage. These cues are what we call intent signals. Intent signals can come from many touchpoints: reading a case study on your website,...

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jamesmitchia Ajouter une nouvelle offre d'emploi Autre
2025-10-28 09:43:32 -

How can AI and LLMs help sales teams draft hyper-personalized LinkedIn messages?
LinkedIn has become the epicenter of modern B2B engagement — but cutting through the noise takes more than a templated “Hey {{FirstName}}, let’s connect!” message. In 2025, the difference between being ignored and getting a reply lies in personalization at scale — and this is exactly where AI and Large Language Models (LLMs) shine. By blending data intelligence...

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jamesmitchia Ajouter une nouvelle offre d'emploi Autre
2025-10-27 10:09:09 -

How can AI synthesize web, intent, and firmographic data to create better targeting models?
In today’s data-saturated B2B landscape, the difference between marketing noise and precision targeting lies in how well you connect the dots. Traditional segmentation—based on static firmographic data like company size or industry—is no longer enough. The real magic happens when AI synthesizes web behavior, intent signals, and firmographics into a single, adaptive targeting...

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jamesmitchia Ajouter une nouvelle offre d'emploi Autre
2025-09-25 10:10:53 -

What are the newest tools and technologies enabling predictive intent scoring in lead generation?
In today’s hyper-competitive B2B landscape, traditional lead scoring isn’t enough. Marketers and sales teams need to know who is ready to buy—and when. That’s where predictive intent scoring comes in, powered by AI, big data, and advanced analytics. Unlike static lead scoring, predictive intent scoring analyzes digital behaviors, contextual signals, and external data...

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