The Future of Intent Data: How Predictive Signals Will Transform B2B in 2033
By 2031, intent data has evolved from a helpful targeting tool into the backbone of every high-performing B2B revenue engine. What started as tracking searches and content consumption has transformed into AI-driven prediction models capable of forecasting buying behavior long before prospects even begin researching solutions. For B2B marketers and sales teams, this shift represents a massive...
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