thomas3w4

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2025-11-14 11:52:43 -

Unlocking Growth with AI-Amplified MarTech: How Infosys Aster Powers Modern B2B Marketing
In the rapidly evolving B2B marketing landscape, staying ahead means embracing both data-driven insight and creative agility. Enter Infosys Aster™, an AI-amplified MarTech suite designed to bring together strategic creativity, real-time orchestration, and performance optimization under one platform. For demand-generation teams and account-based marketers looking to scale with precision,...

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2025-11-14 11:10:47 -

The Evolution of B2B Value Propositions: Adapting in a Changing Market
The B2B landscape has shifted dramatically in recent years. Buyers are more informed, digital channels dominate, and decision-makers rely on data, not just sales pitches. In this evolving environment, traditional B2B value propositions — focused purely on product features or cost savings — no longer cut it. To remain competitive, B2B marketers must adapt their value propositions to...

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2025-11-13 10:39:16 -

Mastering B2B Social Selling: Strategies That Guarantee Results
In today’s digital B2B landscape, social selling is no longer “nice to have”—it’s essential. Buyers research online, peers share insights, and decision-makers expect personalised, helpful interactions long before the first “pitch” arrives. For B2B marketers and sales teams aiming to convert intent-driven leads into pipeline, social selling offers a...

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2025-11-13 09:55:50 -

How IoT Marketing Works for the Industry
The era of the Internet of Things (IoT) is not just about connected devices—it’s about new forms of data, new business models and new marketing opportunities for industry players. To leverage IoT successfully, organisations must rethink how they market their solutions: from traditional product-features to data-driven stories of connected outcomes. IoT marketing for the industrial...

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2025-11-12 11:40:12 -

Emotional Marketing: The Role of Impactful Storytelling
In B2B marketing today, where decision-cycles are longer and competition is fierce, logic alone no longer wins. Data, features and specs matter—but what truly sets brands apart is how they make their audience feel. Emotional marketing, anchored in impactful storytelling, is rapidly becoming a key lever for brands that want to connect, resonate and convert. As Intent Amplify emphasises,...

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2025-11-12 11:02:44 -

Advance Your Business With Our Hypertargeting in B2B Marketing
In the world of B2B marketing today, generic outreach no longer cuts through. Buyers expect relevance, personalization and timeliness. That’s why hypertargeting in B2B marketing is becoming the key differentiator for brands that want to connect with the right audience, at the right time, with the right message. At Intent Amplify®, we help businesses accelerate demand generation and...

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2025-11-11 11:01:05 -

Sales Pipeline vs. Sales Funnel: Detailed Comparison
In B2B marketing and revenue operations, two terms often dominate the conversation: sales funnel and sales pipeline. They may sound similar—and they are related—but they serve distinct purposes. Understanding the difference is critical if you want to drive growth, align marketing and sales, and convert intent-driven leads into revenue. At Intent Amplify®, where demand generation...

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2025-11-11 10:04:37 -

AI for Sales Outreach: Pitfalls and Actionable Tips
In today’s fast-moving B2B landscape, sales teams have access to powerful tools: intent data, AI-powered outreach, machine-learning lead-scoring, and ever-more automation. At intent-driven agencies like Intent Amplify®, the combination of AI and outreach is a core capability. But with power comes risk: deploying AI blindly in sales outreach can backfire. To scale effectively and...

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2025-11-10 10:52:51 -

Navigate Your Way to the Generative AI Ethics You Need to Know
Generative AI (GenAI) has moved fast from novelty to mainstream in B2B marketing — enabling everything from hyper-personalized content and scalable campaigns to intent-driven demand generation and smarter account-based marketing (ABM). But as marketers adopt GenAI, the ethical landscape cannot be ignored. With power comes responsibility: the use of generative models demands attention to...

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2025-11-10 10:24:58 -

ABM, Demand Gen & GenAI: The Holy Trinity of B2B
In today’s B2B marketing environment, three powerful levers are converging: account-based marketing (ABM), demand generation and generative AI (GenAI). Each plays a distinct role — ABM focuses on high-value accounts, demand generation drives broader awareness and pipeline, and GenAI supercharges both with scalable content, personalization and insights. Combined, they form a...

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