Intent Data in EMEA 2025: Redefining the B2B Playbook

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2025-12-10 12:12:13 -

In 2025, using data to inform B2B marketing isn’t a nice-to-have — it’s essential. Across Europe, Middle East, and Africa (EMEA), the shift toward digital-first buying, remote decision-making, and globally distributed teams has made buyer behavior more complex and less transparent. In this evolving environment, intent data — the digital signals that reveal when...

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