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Micro-Moment Marketing: Converting Instant Intent into Quality LeadsIn today’s fast-paced digital environment, buyers no longer follow a slow, linear path to purchase. Instead, decisions are often made in “micro-moments” — those split seconds when a person turns to their phone, tablet, or laptop to act on a need. These moments could be anything from “I want to know” to “I want to buy”. Businesses that can...0 Commentarii 0 Distribuiri 2K Views
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What are the newest tools and technologies enabling predictive intent scoring in lead generation?In today’s hyper-competitive B2B landscape, traditional lead scoring isn’t enough. Marketers and sales teams need to know who is ready to buy—and when. That’s where predictive intent scoring comes in, powered by AI, big data, and advanced analytics. Unlike static lead scoring, predictive intent scoring analyzes digital behaviors, contextual signals, and external data...0 Commentarii 0 Distribuiri 2K Views
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