The global rice bran oil market is on a strong growth trajectory, projected to be valued at USD 9.47 billion in 2025 and expected to reach USD 22.83 billion by 2035, expanding at an impressive CAGR of 9.2%. This momentum reflects the rising consumer preference for healthier oils, ongoing innovations in extraction technologies, and expanding adoption across food, nutraceutical, and cosmetic applications.

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Health-Driven Growth Across Industries

Rice bran oil, derived from the outer layer of rice grains, has quickly moved from being a niche product to a mainstream cooking and processing oil. Rich in oryzanol, tocopherols, and tocotrienols, it offers antioxidant and cholesterol-lowering benefits that align perfectly with today’s demand for heart-healthy, functional foods.

Its high smoke point and neutral flavor make it an ideal choice for both home kitchens and professional foodservice providers. Increasingly, food processors are leveraging the oil for snacks, baked goods, and fried foods, while nutraceutical brands incorporate it into dietary supplements for its anti-inflammatory and cardiovascular support properties.

The cosmetics and pharmaceutical sectors are also accelerating adoption, citing its moisturizing and anti-aging effects as well as its bioactive compounds for wellness formulations.

Technology and Sustainability: Fueling the Future

Established manufacturers and new entrants alike are investing in advanced refining and solvent-free extraction processes that preserve nutritional integrity while meeting sustainability goals. Progress in enzymatic extraction and eco-friendly packaging is helping the industry reduce its environmental footprint while keeping pace with consumer expectations for “clean-label” and green products.

From cold-pressed organic oils appealing to niche health-conscious consumers, to fortified formulations with Omega-3 and plant sterols, the market is evolving rapidly. Industry players are also preparing for the next decade with AI-driven product innovations, blockchain-based traceability, and carbon-neutral production plants.

Global Trade and Regional Demand

The export-import scenario continues to shape the rice bran oil landscape. India, Thailand, and Vietnam dominate exports due to strong rice cultivation and processing capacity, while China, the United States, Japan, and European markets drive import demand.

• India remains the largest exporter, serving Asia, Europe, and North America.
• China supplements domestic supply with imports to meet rising consumer demand.
• Japan and South Korea use rice bran oil extensively in both food and cosmetics.
• The United States and Europe show steady growth as consumers embrace heart-healthy and plant-based diets.

Per capita spending is highest in Asia and Europe, where health awareness campaigns have fueled adoption, while emerging economies in Latin America and Africa are poised for strong growth due to affordability and nutritional benefits.

Country-Level Insights

• USA: Growth driven by plant-based diets, FDA quality compliance, and expansion through e-commerce channels.
• UK & France: Rising demand for clean-label, organic, and premium oils, alongside applications in gourmet cooking and cosmetics.
• Germany & Italy: Preference for certified non-GMO oils and synergy with Mediterranean cuisine; sustainable packaging is a key trend.
• Japan & South Korea: Extensive use in health supplements, cosmetics, and Asian cuisines, supported by government health initiatives.
• China: The largest consumer in Asia-Pacific, integrating rice bran oil into both modern food applications and traditional medicine.
• Australia & New Zealand: Demand spurred by functional food trends, organic movements, and skincare applications.

Competitive Landscape: Established Leaders and Rising Innovators

The market is highly competitive, featuring global agribusiness giants and specialized niche producers.

• Ricela Group of Companies (18–22%): A global leader pioneering chemical-free refining and physically refined rice bran oil.
• Adani Wilmar Ltd. (15–19%): Through its Fortune brand, the company has positioned rice bran oil as a heart-healthy household staple.
• Emami Agrotech Ltd. (12–16%): Promotes antioxidant-rich formulations with strong advertising and celebrity endorsements.
• Cargill, Inc. (10–14%): Supplies bulk oil for foodservice and industrial buyers, with an emphasis on sustainability.
• BCL Industries Limited (8–12%): Specializes in premium cold-pressed oils and eco-friendly production.

Other notable players such as Rice King Oil Group, 3F Industries, Sethia Oils, Vaighai Agro Products, and A.P. Refinery are strengthening their positions through innovative packaging, organic certifications, and expansion into e-commerce.

Market Shifts and Future Outlook

From 2020–2024, growth was fueled by increasing health awareness and the introduction of organic and cold-pressed options. Looking forward to 2025–2035, the market is expected to diversify further, with personalized oil blends, fortified products, and pharmaceutical applications driving demand.

Despite challenges such as raw material supply fluctuations, competition from alternative oils, and volatile trade policies, rice bran oil is set to remain one of the fastest-growing edible oil markets worldwide.

The combination of health-driven demand, sustainable production, and cross-industry adoption positions rice bran oil as a vital player in the global food and wellness economy over the next decade.

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