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Intent data vs engagement data What's more valuable for C-level decision-makingIn today’s data-driven marketing world, knowing your audience is key—but the type of data you prioritize can significantly affect your results. So, when it comes to Intent data vs Engagement data: What's more valuable? Let’s break it down. Intent Data: Reflects buyer readiness by analyzing signals like product research, search terms, and content consumption across the...0 Commenti 0 Condivisioni 1K Visualizzazioni
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How can AI and LLMs help sales teams draft hyper-personalized LinkedIn messages?LinkedIn has become the epicenter of modern B2B engagement — but cutting through the noise takes more than a templated “Hey {{FirstName}}, let’s connect!” message. In 2025, the difference between being ignored and getting a reply lies in personalization at scale — and this is exactly where AI and Large Language Models (LLMs) shine. By blending data intelligence...0 Commenti 0 Condivisioni 984 Visualizzazioni1
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The Next-Gen Inbox: How AI Is Powering Smarter, More Effective Email MarketingIn today’s crowded inboxes and competitive B2B market, getting email opens isn’t enough. What matters is engagement — clicks, conversions, pipeline growth. As Intent Amplify recently highlighted, AI is no longer a luxury, but a must-have to move beyond visibility and get real results. With the rise of sophisticated data tools, generative AI and predictive analytics,...0 Commenti 0 Condivisioni 178 Visualizzazioni
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