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maxscott12 added blog Networking
2025-09-29 10:18:37 -

Intent Data and ABM: Driving Smarter B2B Engagement in 2025
Account-Based Marketing (ABM) has always thrived on relevance and precision. In today’s B2B landscape, where buying cycles are longer and decision-making is more complex, intent data has emerged as the secret weapon that supercharges ABM strategies. By understanding which accounts are actively researching solutions, intent data helps marketers prioritize engagement, personalize...

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leojhonson added blog Networking
2025-09-02 11:39:26 -

Intent data vs engagement data What's more valuable for C-level decision-making
In today’s data-driven marketing world, knowing your audience is key—but the type of data you prioritize can significantly affect your results. So, when it comes to Intent data vs Engagement data: What's more valuable? Let’s break it down. Intent Data: Reflects buyer readiness by analyzing signals like product research, search terms, and content consumption across the...

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jamesmitchia added blog Other
2025-10-28 09:43:32 -

How can AI and LLMs help sales teams draft hyper-personalized LinkedIn messages?
LinkedIn has become the epicenter of modern B2B engagement — but cutting through the noise takes more than a templated “Hey {{FirstName}}, let’s connect!” message. In 2025, the difference between being ignored and getting a reply lies in personalization at scale — and this is exactly where AI and Large Language Models (LLMs) shine. By blending data intelligence...

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thomas3w4 added blog Other
2025-12-09 10:20:48 -

The Next-Gen Inbox: How AI Is Powering Smarter, More Effective Email Marketing
In today’s crowded inboxes and competitive B2B market, getting email opens isn’t enough. What matters is engagement — clicks, conversions, pipeline growth. As Intent Amplify recently highlighted, AI is no longer a luxury, but a must-have to move beyond visibility and get real results. With the rise of sophisticated data tools, generative AI and predictive analytics,...

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