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thomas3w4 added blog Other
2025-12-19 12:32:17 -

5 Proven Strategies to Optimize Your Sales Operations in 2025
In the rapidly evolving B2B environment of 2025, sales operations is more than a support function — it’s the backbone of predictable revenue and efficient pipeline growth. With buyers completing most of their purchase research before sales engagement, operations teams must equip sellers with the right tools, data, and processes to accelerate deals and drive measurable...

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thomas3w4 added blog Other
2025-12-10 12:12:13 -

Intent Data in EMEA 2025: Redefining the B2B Playbook
In 2025, using data to inform B2B marketing isn’t a nice-to-have — it’s essential. Across Europe, Middle East, and Africa (EMEA), the shift toward digital-first buying, remote decision-making, and globally distributed teams has made buyer behavior more complex and less transparent. In this evolving environment, intent data — the digital signals that reveal when...

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