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Account-Based Marketing (ABM): Winning B2B Growth in 2025Introduction In today’s B2B landscape, traditional demand generation tactics often fall short. Broad campaigns may generate leads, but they rarely convert into high-value customers. Enter Account-Based Marketing (ABM)—a strategy designed to focus resources on the accounts that matter most. In 2025, ABM is no longer just a buzzword. It’s a core growth driver for B2B...0 Commenti 0 Condivisioni 856 Visualizzazioni
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Account-Based Marketing in 2025: A Strategic Playbook for B2B GrowthIntroduction B2B marketing has entered a new era in 2025—one where personalization, precision, and predictive intelligence drive revenue growth. Account-Based Marketing (ABM) is no longer just a niche strategy; it has become a mainstream, boardroom-level priority for CMOs and demand generation leaders. Why? Because ABM directly aligns sales and marketing efforts around high-value...0 Commenti 0 Condivisioni 929 Visualizzazioni
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Account-Based Marketing Software Market: Growth & Adoption AnalysisThe global account based marketing market size was estimated at USD 1,410.5 million in 2024 and is projected to reach USD 3,811.4 million by 2030, growing at a CAGR of 17.9% from 2025 to 2030. This growth reflects a robust compound annual growth rate (CAGR) of 17.9% from 2025 through 2030. The rapid expansion of the ABM market is primarily driven by the increasing demand for...0 Commenti 0 Condivisioni 1K Visualizzazioni
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AI-Powered Account-Based Marketing (ABM) with Intent DataIntroduction: The Future of B2B Marketing Is Here The B2B marketing landscape in the United States is evolving at an unprecedented pace. Traditional lead generation strategies are no longer sufficient to engage decision-makers in a hyper-competitive digital environment. Today, precision, personalization, and performance-driven insights are at the heart of successful B2B campaigns. Enter...0 Commenti 0 Condivisioni 2K Visualizzazioni
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Can Account-Based Marketing Drive Real ROI for Healthcare Tech Firms?Introduction In the highly competitive healthcare technology sector, capturing the attention of decision-makers is one of the most significant challenges companies face. Healthcare tech firms operate within a landscape defined by complex compliance regulations, lengthy sales cycles, and multiple layers of stakeholders. Traditional amarketing approaches often fall short in this environment,...0 Commenti 0 Condivisioni 2K Visualizzazioni
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Evaluating the Quality of B2B Lead Sources in Account-Based MarketingWhen it comes to scaling a successful B2B operation, evaluating the quality of B2B lead sources is a critical step that businesses often overlook. Here’s how to do it effectively: Key Factors to Consider: Lead Relevance: Ensure the leads align with your ideal customer profile (ICP) – industry, company size, location, etc. Conversion Rate: A good lead source should result in a...0 Commenti 0 Condivisioni 432 Visualizzazioni
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How AI Agents Are Powering the Next Evolution of Account-Based Marketing in 2025Introduction Account-Based Marketing (ABM) has long been the go-to strategy for B2B marketers aiming to align sales and marketing around high-value accounts. In 2025, however, the ABM playbook is undergoing a radical transformation. The driver? AI agents—autonomous, intelligent systems capable of analyzing intent data, orchestrating campaigns, and personalizing engagement at scale. Why...0 Commenti 0 Condivisioni 580 Visualizzazioni
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How Intent Data is Revolutionizing Account-Based Marketing in 2025Introduction In 2025, Account-Based Marketing (ABM) continues to evolve—driven largely by the power of intent data. For B2B marketers aiming to capture attention in a crowded digital space, understanding buying intent has become a cornerstone for campaign success. Intent data provides real-time insights into a prospect’s interests, helping marketers prioritize accounts,...0 Commenti 0 Condivisioni 983 Visualizzazioni
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Scaling Account-Based Marketing: How to Expand Without Losing PersonalizationAccount-Based Marketing (ABM) has become the backbone of modern B2B marketing strategies. By aligning marketing and sales teams around high-value accounts, ABM ensures resources are directed toward the opportunities with the greatest potential ROI. However, as organizations see success with a small number of targeted accounts, the natural next step is to scale ABM to a larger portfolio. Here...0 Commenti 0 Condivisioni 378 Visualizzazioni
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Emotional Marketing: The Role of Impactful StorytellingIn B2B marketing today, where decision-cycles are longer and competition is fierce, logic alone no longer wins. Data, features and specs matter—but what truly sets brands apart is how they make their audience feel. Emotional marketing, anchored in impactful storytelling, is rapidly becoming a key lever for brands that want to connect, resonate and convert. As Intent Amplify emphasises,...0 Commenti 0 Condivisioni 86 Visualizzazioni
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How IoT Marketing Works for the IndustryThe era of the Internet of Things (IoT) is not just about connected devices—it’s about new forms of data, new business models and new marketing opportunities for industry players. To leverage IoT successfully, organisations must rethink how they market their solutions: from traditional product-features to data-driven stories of connected outcomes. IoT marketing for the industrial...0 Commenti 0 Condivisioni 23 Visualizzazioni
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Mastering B2B Social Selling: Strategies That Guarantee ResultsIn today’s digital B2B landscape, social selling is no longer “nice to have”—it’s essential. Buyers research online, peers share insights, and decision-makers expect personalised, helpful interactions long before the first “pitch” arrives. For B2B marketers and sales teams aiming to convert intent-driven leads into pipeline, social selling offers a...0 Commenti 0 Condivisioni 15 Visualizzazioni
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The Evolution of B2B Value Propositions: Adapting in a Changing MarketThe B2B landscape has shifted dramatically in recent years. Buyers are more informed, digital channels dominate, and decision-makers rely on data, not just sales pitches. In this evolving environment, traditional B2B value propositions — focused purely on product features or cost savings — no longer cut it. To remain competitive, B2B marketers must adapt their value propositions to...0 Commenti 0 Condivisioni 5 Visualizzazioni
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