How Account-Based Marketing Drives Predictable B2B Revenue Growth...

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2025-12-15 10:55:32 -

How Account-Based Marketing Drives Predictable B2B Revenue Growth in 2025

In 2025, B2B revenue growth is no longer about volume—it’s about precision, predictability, and alignment. Traditional lead-based marketing models struggle to deliver consistent results in a market defined by long buying cycles, multiple stakeholders, and informed buyers. This is why Account-Based Marketing (ABM) has emerged as a core strategy for organizations...

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