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thomas3w4 added blog Other
2025-12-18 10:30:50 -

Inbound vs. Outbound Marketing ROI in 2025: A Data-Driven Guide for B2B Growth
In 2025, B2B marketers face an increasingly complex buying landscape. With longer sales cycles, digital-first buyers, and heightened expectations for personalization and relevance, the question of Inbound vs. Outbound marketing ROI is more vital than ever. While both strategies play critical roles in demand generation, the key to high-impact, predictable B2B growth lies in...

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thomas3w4 added blog Other
2025-12-10 12:12:13 -

Intent Data in EMEA 2025: Redefining the B2B Playbook
In 2025, using data to inform B2B marketing isn’t a nice-to-have — it’s essential. Across Europe, Middle East, and Africa (EMEA), the shift toward digital-first buying, remote decision-making, and globally distributed teams has made buyer behavior more complex and less transparent. In this evolving environment, intent data — the digital signals that reveal when...

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thomas3w4 added blog Other
2025-12-17 10:55:15 -

Turning Data Into Deals: Essential KPIs for B2B Sales Funnel Success in 2025
In 2025’s competitive B2B landscape, data isn’t just a measurement afterthought — it’s a strategic asset. The most successful revenue teams leverage data-driven insights to track their sales funnel performance, optimize conversion rates, and accelerate pipeline growth. Whether you’re running demand generation campaigns, aligning sales and...

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