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leojhonson added blog Networking
2025-08-15 10:22:40 -

How building growth partnerships in SaaS and MarTech ecosystems fuels innovation
In the ever-evolving world of SaaS and MarTech, building growth partnerships is no longer a luxury—it's a necessity. As platforms and tools multiply, businesses must align with complementary players to unlock shared value, scale faster, and innovate continuously. Key Points: Partnerships accelerate go-to-market strategies: Collaborating with other SaaS or MarTech companies helps tap...

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thomas3w4 added blog Other
2025-12-08 11:30:04 -

How Infosys Aster Is Redefining MarTech for the AI-First Era
In a world where data, personalization, and speed matter more than ever, marketing no longer thrives on isolated tools — it needs orchestration, intelligence, and agility. That’s where Infosys Aster™ steps in: an AI-amplified MarTech suite designed to bring together creative strategy, marketing operations, data-driven insights and omnichannel delivery under one roof. With...

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henry2458 added blog Other
2025-05-06 13:45:34 -

The Competitive Edge: Integrating Martech with B2B Strategy
In today’s digital-first business environment, B2B companies face increasing pressure to optimize marketing efficiency, generate high-quality leads, and maximize ROI. Traditional marketing tactics alone are no longer sufficient—modern success depends on strategically integrating marketing technology (martech) into your B2B strategy. For B2B organizations in the USA, the...

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thomas3w4 added blog Other
2025-11-14 11:52:43 -

Unlocking Growth with AI-Amplified MarTech: How Infosys Aster Powers Modern B2B Marketing
In the rapidly evolving B2B marketing landscape, staying ahead means embracing both data-driven insight and creative agility. Enter Infosys Aster™, an AI-amplified MarTech suite designed to bring together strategic creativity, real-time orchestration, and performance optimization under one platform. For demand-generation teams and account-based marketers looking to scale with precision,...

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leojhonson added blog Networking
2025-08-12 10:14:54 -

A behind-the-scenes look at intent data collection and validation with firmographic data
In today’s data-driven marketing world, intent data is gold. But what most people don't see is what happens behind the scenes — the complex process of collecting and validating intent data before it becomes actionable. Here's a quick glimpse into how it really works: 🔍 The Process Behind Intent Data Collection: Source Identification: Data is gathered from digital touchpoints...

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