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Ethical Intent Data: The Future of Responsible B2B MarketingIn today’s data-driven B2B landscape, intent data has become a critical component of successful marketing and sales strategies. It helps organizations identify in-market buyers, personalize engagement, and accelerate pipeline growth. However, as data privacy concerns continue to rise, businesses are rethinking how they collect and use buyer data. This shift has led to the emergence...0 Σχόλια 0 Μοιράστηκε 188 Views
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Ethical Intent Data: The Future of Responsible B2B MarketingIn today’s data-driven B2B landscape, intent data has become a critical component of successful marketing and sales strategies. It helps organizations identify in-market buyers, personalize engagement, and accelerate pipeline growth. However, as data privacy concerns continue to rise, businesses are rethinking how they collect and use buyer data. This shift has led to the emergence...0 Σχόλια 0 Μοιράστηκε 185 Views
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How Can You Use AI and Intent Data to Supercharge Your B2B Lead Funnel?Introduction The B2B marketing landscape is evolving rapidly. In today’s hyper-competitive environment, businesses must go beyond traditional lead generation tactics to attract and convert high-quality prospects. Artificial intelligence (AI) and intent data are no longer just buzzwords—they are essential tools for modern marketers looking to optimize their B2B lead funnels. If...0 Σχόλια 0 Μοιράστηκε 3χλμ. Views
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How Intent Data Powers High-Impact ABM Campaigns for B2B SuccessIn B2B marketing, nothing beats timing and relevance. That’s why combining Account‑Based Marketing (ABM) with real-time Intent Data has become a proven formula to find the right accounts, engage them when they’re in-market, and boost conversion — making your marketing more efficient, data-driven, and aligned with revenue goals. What is Intent Data (and why it...0 Σχόλια 0 Μοιράστηκε 1χλμ. Views
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How to Generate High-Quality B2B Leads Using Intent DataIntroduction In today's fast-paced digital economy, generating high-quality B2B leads is more than just filling your pipeline. It's about targeting the right decision-makers at the right time with the right message. For US-based B2B marketers in 2025, intent data has become a powerful and cost-effective solution for building more meaningful connections and driving revenue. What Is Intent...0 Σχόλια 0 Μοιράστηκε 3χλμ. Views
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Intent Data and ABM: Driving Smarter B2B Engagement in 2025Account-Based Marketing (ABM) has always thrived on relevance and precision. In today’s B2B landscape, where buying cycles are longer and decision-making is more complex, intent data has emerged as the secret weapon that supercharges ABM strategies. By understanding which accounts are actively researching solutions, intent data helps marketers prioritize engagement, personalize...0 Σχόλια 0 Μοιράστηκε 1χλμ. Views
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Intent Data in EMEA 2025: Redefining the B2B PlaybookIn 2025, using data to inform B2B marketing isn’t a nice-to-have — it’s essential. Across Europe, Middle East, and Africa (EMEA), the shift toward digital-first buying, remote decision-making, and globally distributed teams has made buyer behavior more complex and less transparent. In this evolving environment, intent data — the digital signals that reveal when...0 Σχόλια 0 Μοιράστηκε 1χλμ. Views
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Intent Data is the New Oil: Unlocking Smarter B2B Marketing in 2025In the crowded B2B landscape of 2025, relevance is currency — and timing is everything. Gone are the days when generic campaigns and static personas could fuel your marketing pipeline. Today, success hinges on one game-changing element: intent data. If you’re not leveraging intent signals in your digital marketing strategy, you're already behind. As one of the...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views
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Intent Data vs. ICP - Why ICI (Intent, Context, Insights) is the Smarter B2B Targeting Framework | Intent AmplifyB2B targeting has evolved beyond relying solely on Intent Data vs. ICP (Ideal Customer Profile). While both are valuable, the modern buying journey demands a deeper, more holistic framework. That’s where ICI—Intent, Context, Insights—comes in. At Intent Amplify, this approach helps marketers identify not just who to target,...0 Σχόλια 0 Μοιράστηκε 1χλμ. Views
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AI-Driven ABM: Redefining B2B Marketing in 2026Account-Based Marketing (ABM) has evolved significantly over the past decade, and by 2026 it has become a central pillar of B2B revenue strategy. Organizations are no longer relying on broad lead generation tactics; instead, they are focusing on high-value accounts with precision targeting, real-time data, and AI-powered engagement. In 2026, ABM is not just a marketing approach it is a unified...0 Σχόλια 0 Μοιράστηκε 414 Views
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AI-Driven ABM: Redefining B2B Marketing in 2026Account-Based Marketing (ABM) has evolved significantly over the past decade, and by 2026 it has become a central pillar of B2B revenue strategy. Organizations are no longer relying on broad lead generation tactics; instead, they are focusing on high-value accounts with precision targeting, real-time data, and AI-powered engagement. In 2026, ABM is not just a marketing approach it is a unified...0 Σχόλια 0 Μοιράστηκε 356 Views
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Buyer Intent Data Explained: Strategies, Platforms, and Real Use CasesIn 2026, B2B organizations are moving beyond traditional lead generation and embracing data-driven strategies to identify high-value opportunities. One of the most powerful drivers of this shift is buyer intent data insights that reveal when companies are actively researching products, services, or solutions. With AI and predictive analytics becoming mainstream, intent data is no longer...0 Σχόλια 0 Μοιράστηκε 254 Views
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Buyer Intent Data Explained: Strategies, Platforms, and Real Use CasesIn 2026, B2B organizations are moving beyond traditional lead generation and embracing data-driven strategies to identify high-value opportunities. One of the most powerful drivers of this shift is buyer intent data insights that reveal when companies are actively researching products, services, or solutions. With AI and predictive analytics becoming mainstream, intent data is no longer...0 Σχόλια 0 Μοιράστηκε 249 Views
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From Insights to Impact: ABM Powered by Intent DataIn today’s competitive B2B environment, marketing success depends on reaching the right accounts with the right message at the right time. Traditional demand generation alone often casts a wide net, but modern revenue teams need precision. That’s where the combination of Account-Based Marketing (ABM) and intent data becomes a game-changer. Together, ABM and intent data...0 Σχόλια 0 Μοιράστηκε 118 Views
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How can AI and LLMs help sales teams draft hyper-personalized LinkedIn messages?LinkedIn has become the epicenter of modern B2B engagement — but cutting through the noise takes more than a templated “Hey {{FirstName}}, let’s connect!” message. In 2025, the difference between being ignored and getting a reply lies in personalization at scale — and this is exactly where AI and Large Language Models (LLMs) shine. By blending data intelligence...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views1
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How Infosys Aster Is Redefining MarTech for the AI-First EraIn a world where data, personalization, and speed matter more than ever, marketing no longer thrives on isolated tools — it needs orchestration, intelligence, and agility. That’s where Infosys Aster™ steps in: an AI-amplified MarTech suite designed to bring together creative strategy, marketing operations, data-driven insights and omnichannel delivery under one roof. With...0 Σχόλια 0 Μοιράστηκε 1χλμ. Views
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