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How First Party Data is Driving Smarter B2B Demand GenerationFirst-party data has become essential for B2B companies that want to understand exactly how prospects move through research and evaluation. By Leveraging First-Party Data for B2B, marketers can track behaviors such as content downloads, webinar attendance, and repeat visits to pricing or product pages. These signals build a detailed profile of what each account cares about. Acceligize helps...0 Kommentare 0 Geteilt 538 Ansichten
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Integrating AI into Demand Generation: A Game Changer for B2B CompaniesIn today’s fast-paced B2B marketing world, staying ahead means embracing innovation—especially when it comes to generating demand. As companies search for smarter, more efficient ways to reach their target audience, one powerful technology is transforming the landscape: Artificial Intelligence (AI). From predictive analytics to lead scoring and hyper-personalization, AI is...0 Kommentare 0 Geteilt 2KB Ansichten
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Mastering Demand Generation: Strategies for Sustainable B2B GrowthIntroduction In today's competitive B2B landscape, demand generation is no longer a luxury—it is a necessity. Businesses in the United States seeking to drive sustainable growth must take a strategic, long-term approach to attract, nurture, and convert leads into loyal customers. Mastering demand generation means going beyond short-term lead capture and investing in a system that...0 Kommentare 0 Geteilt 2KB Ansichten
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Mastering Demand Generation: Strategies for Sustainable B2B GrowthIntroduction In the evolving landscape of B2B marketing, demand generation is no longer just a buzzword—it’s the lifeblood of business growth. As markets become more saturated, decision-makers more informed, and buying cycles more complex, mastering demand generation is critical for sustainable success. Yet, many companies still struggle with creating scalable, data-driven, and...0 Kommentare 0 Geteilt 3KB Ansichten
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Optimizing B2B Demand Generation Through Customer Journey MappingFor B2B companies, understanding how potential buyers navigate the decision-making process is critical for driving successful demand generation campaigns. Customer Journey Mapping allows organizations to visualize every stage of the buyer’s experience and identify opportunities to engage prospects more effectively. By creating a detailed map of the journey, marketers can optimize...0 Kommentare 0 Geteilt 453 Ansichten
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The Rise of AI in B2B Demand Generation: How It Is Transforming Business GrowthIntroduction: Why AI Is Shaping the Future of B2B Demand Generation Artificial intelligence is no longer a concept of the future. Today, AI has found its way into almost every sector, and B2B demand generation is no exception. Companies seeking to stay competitive are embracing AI technologies to supercharge their marketing and sales efforts. From automating repetitive tasks to delivering...0 Kommentare 0 Geteilt 2KB Ansichten
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Webinar Marketing in 2025: How B2B Brands Can Leverage Webinars for Demand Generation & Pipeline GrowthIn today’s digital-first B2B environment, webinar marketing has emerged as one of the most powerful tools for generating high-quality leads, building brand authority, and accelerating the sales pipeline. With buyers doing more research online and stakeholders spread across geographies, webinars enable direct, scalable interaction — and when done right, they integrate...0 Kommentare 0 Geteilt 284 Ansichten
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ABM, Demand Gen & GenAI: The Holy Trinity of B2BIn today’s B2B marketing environment, three powerful levers are converging: account-based marketing (ABM), demand generation and generative AI (GenAI). Each plays a distinct role — ABM focuses on high-value accounts, demand generation drives broader awareness and pipeline, and GenAI supercharges both with scalable content, personalization and insights. Combined, they form a...0 Kommentare 0 Geteilt 819 Ansichten
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AI for Sales Outreach: Pitfalls and Actionable TipsIn today’s fast-moving B2B landscape, sales teams have access to powerful tools: intent data, AI-powered outreach, machine-learning lead-scoring, and ever-more automation. At intent-driven agencies like Intent Amplify®, the combination of AI and outreach is a core capability. But with power comes risk: deploying AI blindly in sales outreach can backfire. To scale effectively and...0 Kommentare 0 Geteilt 790 Ansichten
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AI-Powered Personalization in ABM: Transforming B2B Engagement in 2025As B2B buying journeys grow more complex and digital-first, personalization has moved from being a competitive advantage to a baseline expectation. In 2025, Account-Based Marketing (ABM) is no longer effective without intelligent personalization—and that intelligence is increasingly powered by artificial intelligence (AI). By combining AI-driven insights...0 Kommentare 0 Geteilt 130 Ansichten
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Emotional Marketing: The Role of Impactful StorytellingIn B2B marketing today, where decision-cycles are longer and competition is fierce, logic alone no longer wins. Data, features and specs matter—but what truly sets brands apart is how they make their audience feel. Emotional marketing, anchored in impactful storytelling, is rapidly becoming a key lever for brands that want to connect, resonate and convert. As Intent Amplify emphasises,...0 Kommentare 0 Geteilt 786 Ansichten
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How Content Marketing Drives B2B Lead Generation in 2025In 2025, content marketing isn’t just a tactic—it’s a cornerstone of successful B2B lead generation. As decision-making processes grow longer and buyer expectations evolve, content has become the way brands build trust, educate prospects, capture interest, and drive predictable demand. At its best, content marketing supports the entire buyer journey, from...0 Kommentare 0 Geteilt 6 Ansichten
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How Infosys Aster Is Redefining MarTech for the AI-First EraIn a world where data, personalization, and speed matter more than ever, marketing no longer thrives on isolated tools — it needs orchestration, intelligence, and agility. That’s where Infosys Aster™ steps in: an AI-amplified MarTech suite designed to bring together creative strategy, marketing operations, data-driven insights and omnichannel delivery under one roof. With...0 Kommentare 0 Geteilt 232 Ansichten
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How Intent Data Powers High-Impact ABM Campaigns for B2B SuccessIn B2B marketing, nothing beats timing and relevance. That’s why combining Account‑Based Marketing (ABM) with real-time Intent Data has become a proven formula to find the right accounts, engage them when they’re in-market, and boost conversion — making your marketing more efficient, data-driven, and aligned with revenue goals. What is Intent Data (and why it...0 Kommentare 0 Geteilt 171 Ansichten
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How IoT Marketing Works for the IndustryThe era of the Internet of Things (IoT) is not just about connected devices—it’s about new forms of data, new business models and new marketing opportunities for industry players. To leverage IoT successfully, organisations must rethink how they market their solutions: from traditional product-features to data-driven stories of connected outcomes. IoT marketing for the industrial...0 Kommentare 0 Geteilt 607 Ansichten
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How to Build a High-Converting Webinar Strategy for 2025Webinars remain one of the most effective B2B demand generation channels—but the playbook has changed. In 2025, buyers want interactive experiences, expert insights, and personalized value—not long monologues or generic sales decks. A high-converting webinar strategy today requires smarter promotion, modern formats, and a clear path to pipeline. Here’s how to build a webinar...0 Kommentare 0 Geteilt 451 Ansichten
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Intent Data in EMEA 2025: Redefining the B2B PlaybookIn 2025, using data to inform B2B marketing isn’t a nice-to-have — it’s essential. Across Europe, Middle East, and Africa (EMEA), the shift toward digital-first buying, remote decision-making, and globally distributed teams has made buyer behavior more complex and less transparent. In this evolving environment, intent data — the digital signals that reveal when...0 Kommentare 0 Geteilt 198 Ansichten
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