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2025-12-16 11:22:55 -

AI-Driven ABM: The Next Evolution of Scalable B2B Marketing in 2025
As B2B buying journeys become longer, more digital, and increasingly complex, traditional marketing approaches are struggling to keep pace. Buyers now expect relevance, precision, and value at every interaction. This shift has positioned AI-driven Account-Based Marketing (ABM) as the next big evolution in B2B marketing—one that combines intelligence, automation, and...

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2025-12-10 11:35:16 -

How Intent Data Powers High-Impact ABM Campaigns for B2B Success
In B2B marketing, nothing beats timing and relevance. That’s why combining Account‑Based Marketing (ABM) with real-time Intent Data has become a proven formula to find the right accounts, engage them when they’re in-market, and boost conversion — making your marketing more efficient, data-driven, and aligned with revenue goals. What is Intent Data (and why it...

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2025-12-10 12:12:13 -

Intent Data in EMEA 2025: Redefining the B2B Playbook
In 2025, using data to inform B2B marketing isn’t a nice-to-have — it’s essential. Across Europe, Middle East, and Africa (EMEA), the shift toward digital-first buying, remote decision-making, and globally distributed teams has made buyer behavior more complex and less transparent. In this evolving environment, intent data — the digital signals that reveal when...

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