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2025-09-11 10:52:14 -

leojhonson Aggiunto blog Networking
2025-09-11 10:52:01 -

Checklist: Preparing your marketing funnel for enterprise buyers
When selling to enterprise-level clients, a generic marketing approach won’t cut it. These buyers have longer decision cycles, multiple stakeholders, and higher expectations. Here's a checklist: preparing your marketing funnel for enterprise buyers to ensure your funnel is optimized for success. ✅ Key Checklist for Enterprise Buyer Funnels: Deep Buyer Persona Research Understand...

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leojhonson Aggiunto blog Networking
2025-09-11 10:52:01 -

Checklist: Preparing your marketing funnel for enterprise buyers
When selling to enterprise-level clients, a generic marketing approach won’t cut it. These buyers have longer decision cycles, multiple stakeholders, and higher expectations. Here's a checklist: preparing your marketing funnel for enterprise buyers to ensure your funnel is optimized for success. ✅ Key Checklist for Enterprise Buyer Funnels: Deep Buyer Persona Research Understand...

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leojhonson Aggiunto blog Networking
2025-09-10 10:49:50 -

How webinar data can fuel remarketing and sales outreach with content repurposing
Webinars have evolved beyond lead generation—they are now data goldmines for remarketing and sales outreach. Here’s how you can turn your webinar data into revenue-generating action: Hosting a webinar gives you more than just attendees; it gives you behavioral insights, engagement metrics, and topic interest levels. When you analyze this data properly, you can craft...

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leojhonson Aggiunto blog Networking
2025-09-08 10:29:19 -

The ROI of Combining Inbound and Outbound Strategies: Smarter Budget Allocation
In the evolving world of digital marketing, businesses often debate the effectiveness of inbound vs. outbound strategies. However, the real ROI lies in integrating both approaches. When used together strategically, inbound and outbound marketing can create a seamless customer journey, increase conversion rates, and drive measurable returns. Key Benefits of Combining Inbound and Outbound...

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leojhonson Aggiunto blog Networking
2025-09-04 10:54:29 -

Reducing lead waste with smarter qualification models for higher lead quality
In today’s competitive sales environment, marketing and sales teams can't afford to waste resources chasing low-quality leads. Reducing lead waste with smarter qualification models is no longer optional—it’s a necessity for businesses aiming to grow efficiently. Here’s how smarter lead qualification can drive better outcomes: 🔹 Enhanced Lead Scoring Use AI and...

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leojhonson Aggiunto blog Networking
2025-09-02 11:39:26 -

Intent data vs engagement data What's more valuable for C-level decision-making
In today’s data-driven marketing world, knowing your audience is key—but the type of data you prioritize can significantly affect your results. So, when it comes to Intent data vs Engagement data: What's more valuable? Let’s break it down. Intent Data: Reflects buyer readiness by analyzing signals like product research, search terms, and content consumption across the...

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leojhonson Aggiunto blog Networking
2025-08-29 10:35:07 -

The Future of B2B Content Syndication in a Cookieless World: Top Challenges Ahead
As digital privacy takes center stage, the future of B2B content syndication in a cookieless world is undergoing a major transformation. With third-party cookies being phased out, marketers must evolve their strategies to maintain lead quality, campaign reach, and targeting accuracy. Key Highlights: Zero and First-Party Data Dominate: In the absence of third-party cookies, B2B marketers...

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leojhonson Aggiunto blog Networking
2025-08-28 10:28:17 -

AI tools to enhance lead nurturing frameworks for long sales cycles
In B2B industries or high-ticket markets, long sales cycles are the norm. Prospects take weeks, sometimes months, to decide. This is where lead nurturing frameworks for long sales cycles play a crucial role—keeping leads engaged, informed, and gradually moving toward conversion. Here’s how effective frameworks can be structured: 🧩 Key Elements of Lead Nurturing Frameworks for...

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leojhonson Aggiunto blog Networking
2025-08-27 10:47:15 -

Using heatmaps and behavioral data to improve conversion on homepage
Understanding your website visitors is the key to increasing conversions. Using heatmaps and behavioral data to improve conversion is one of the most effective strategies for identifying what’s working—and what isn’t—on your website. Why Use Heatmaps and Behavioral Data? Visual insights: Heatmaps show where users click, scroll, and hover, helping you understand...

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leojhonson Aggiunto blog Networking
2025-08-26 10:31:00 -

Creating Buyer Personas Using Real Intent Signals in B2B Marketing
In today’s data-driven world, understanding your customer goes beyond basic demographics. Creating buyer personas using real intent signals gives marketers a sharper edge in crafting tailored experiences and improving conversion rates. Why Use Real Intent Signals for Buyer Personas? Traditional personas fall short: Relying on assumptions or surface-level data can lead to misaligned...

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