The Global Automotive Over-the-Air (OTA) Updates Market is expected to grow at a CAGR of around 20% during the forecast period 2021–2027 owing due to the increasing integration of advanced telematic solutions in vehicles coupled with the growing number of connected cars. Over-the-air (OTA) programming refers to the ability to download applications, services, and configurations over a mobile or cellular network. Over-the-air (OTA) programming is used to automatically update firmware, software, and even encryption keys.

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The growing trend of remaining connected to the outside world while traveling is prompting automakers to implement connectivity options into their vehicles in order to boost sales. Most cars with infotainment systems can receive software updates. Some automotive operating systems, such as BMW’s OS 7/8, Mercedes MBUX, and Tesla, continuously scan for OTA updates in the cloud. Once identified, the update is downloaded, verified, and run by the telematics control unit (TCU) of a connected vehicle. The device typically triggers an alert that prompts the owner to approve or decline the update. After confirming approval (whether manually or automatically) the system installs the update and sends back diagnostic information to the manufacturer. Thus, with the rapid growth in the number of connected cars across the globe and the rising software dependence of such vehicles, the need for OTA updates is surging significantly. As a result, original equipment manufacturers (OEMs) are investing in OTA upgradation technologies to make it easier for vehicle owners to update their vehicles’ software.

The pandemic has had a significant impact on the automotive industry, and the shutdowns of manufacturing facilities have created various issues. Automobile and parts production factories around the world have closed, consumer activity in showrooms has plummeted, and governments in a number of locations have placed temporary trade restrictions, resulting in a major decline in automobile sales. According to Toyota Kirloskar Motor (TKM), Toyota sales in India fell by 86.49 percent in May 2020, to 1,639 units, compared to 12,138 units in May 2019. As a result, it is expected that these factors will limit the market’s expansion.

Based on the vehicle type, the market is segmented into passenger cars and commercial vehicles. The commercial vehicle segment is expected to witness faster growth during the forecast period. This is mainly due to the growing government mandate for deploying vehicle tracking in commercial vehicles. Thus, automotive OEMs are focusing on the integration of advanced telematic solutions to comply with government regulations. For instance, in June 2021, Ford expanded its connected uptime system to European fleet operators by introducing Ford Telematics Essentials, a complementary new fleet management tool designed to help increase the productivity of connected commercial vehicles.

Based on the application, the market is bifurcated into telematics control unit (TCU), infotainment system, electronics control unit (ECU), and others. In 2020, the TCU segment held a significant share in the market. This is mainly due to the rising demand for advanced telematics in passenger car services such as vehicle maintenance and diagnostics alerts, real-time tracking, eCall crash warning, and electronic tolling, among others. Thus, increasing demand for safety and convenience-related advanced telematics in passenger cars is expected to overall market growth.

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For a better understanding of the market adoption of Automotive OTA Updates, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, Rest of North America), Europe (Germany, UK, France, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Rest of APAC), and Rest of World. In 2020, North America accounted for the majority share in the market owing to the supportive government policies mandating the integration of connected solutions in passenger and commercial vehicles. However, APAC to witness the fastest growth in the market during the forecast period owing to a growing demand for new-age vehicles from developing countries like India and China.

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