PureLiFi is a pioneering company in the field of Li-Fi technology, revolutionizing wireless communication with the use of light instead of traditional radio frequencies. Founded in 2012 by Professor Harald Haas and Mostafa Afgani, PureLiFi has been at the forefront of developing and commercializing Li-Fi technology.

Further, a few other investments in the Global Li-Fi market are also expected shortly. According to the UnivDatos analysis, the growing demand for high-speed internet and the rising data security and privacy concerns will drive the scenario of Li-Fi Technology and as per their “ Global Li-Fi Market” report, the market was valued at USD 312.12 Million in 2022 and expected to grow at CAGR of 36.76% during the forecast period from 2023 - 2030 to reach USD 4,494 Million by 2030.  

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“Product Segment of pureLiFi:”

PureLiFi offers a range of products in the Li-Fi segment, including LiFi-X, a high-speed, fully networked and bidirectional Li-Fi system for commercial applications, as well as LiFi-XC, a compact, high-performance Li-Fi dongle ideal for consumer electronics. The company also provides LiFi-XL, a high-capacity Li-Fi solution for large-scale deployments, and LiFi-XC2, a next-generation Li-Fi USB adapter for secure wireless communications. Furthermore, PureLiFi has established numerous collaborations and partnerships to enhance its product development and provide Li-Fi solutions to consumers. The company has partnered with leading technology firms such as Cisco, Lucibel, and Wipro, as well as academic institutions like the University of Edinburgh and the University of Oxford, to advance Li-Fi research and implementation.

The consumers served by PureLiFi include businesses in industries such as healthcare, defense, and telecommunications, as well as individual consumers interested in secure and high-speed wireless communication. In recent years, PureLiFi has made significant developments in the Li-Fi segment, including the launch of new products, advancements in Li-Fi protocol standards, and successful pilot projects in various sectors. The company has also secured big orders for its Li-Fi solutions, indicating growing interest and demand for this innovative technology.

“Short Term and Long Term Strategy of pureLiFi:”

In terms of short-term and long-term strategy, PureLiFi aims to continue expanding its product portfolio, strengthening collaborations with industry partners, and standardizing Li-Fi technology for widespread adoption. The company is focused on capturing market share in the growing Li-Fi industry and positioning itself as a leader in wireless communication solutions.

Recently, PureLiFi announced a partnership with telecommunications giant Nokia to integrate Li-Fi technology into Nokia's solutions, expanding the reach of Li-Fi in the global market. The company has also been awarded grants and recognition for its contributions to Li-Fi research and innovation, further solidifying its position in the industry.

“Recent Developments in the Li-Fi segment by the company.”

1.      Launch of Light Antenna ONE: At Mobile World Congress (MWC) Barcelona 2023, PureLiFi introduced Light Antenna ONE, a compact LiFi module designed for integration into various devices, including smartphones and IoT devices. This module is compatible with the forthcoming IEEE 802.11bb Light Communication standard.

2.      IEEE 802.11bb Standard Release: PureLiFi welcomed the release of the IEEE 802.11bb standard, which serves as a globally recognized framework for the deployment of LiFi technology. PureLiFi had previously developed standards-compliant devices.

3.      Expansion of Deployments with the U.S. Army: PureLiFi received additional contracts from the U.S. Army Europe, further solidifying their presence within the military and defense sectors.

 These developments highlight PureLiFi's commitment to making LiFi technology accessible at scale, fostering new product development, and expanding its reach across diverse industries.

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Conclusion

In conclusion, PureLiFi's commitment to advancing Li-Fi technology, its strategic partnerships, and recent developments highlight its strong presence in the wireless communication sector and its potential for continued growth and success.

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