The global thermal underwear market, valued at USD 7,951.13 million in 2022, is projected to grow to USD 11,036.07 million by 2031. This reflects a compound annual growth rate (CAGR) of 3.71% during the forecast period (2023–2031).

Overview

Thermal underwear, commonly referred to as long johns, has become a staple for individuals in cold regions worldwide. Designed to provide warmth without bulk, these garments are typically crafted from cotton, polyester blends, and specialized materials like flannel and Capilene. With increasing consumer awareness and demand for efficient insulation in frigid conditions, thermal underwear is gaining significant traction.

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Market Scope

The market growth is driven by extreme weather conditions, innovations in material science, and the expansion of e-commerce. However, challenges such as competition from unorganized local markets and price sensitivity among consumers in emerging economies remain barriers. Social media marketing and creative promotional strategies are playing a pivotal role in overcoming these hurdles, driving brand recognition and consumer engagement globally.

Segmentation

• By Product Type: Tops, Bottoms, and Sets. Tops are the leading segment, expected to grow at a CAGR of 3.75%.
• By Material Type: Cotton, Synthetic, Wool, and Blends. Blended materials dominate the market due to their durability and versatility, with a projected CAGR of 3.8%.
• By End-User: Men, Women, and Kids. The men’s segment holds the largest market share, while the women’s segment is rapidly growing due to increasing disposable incomes and evolving fashion trends.
• By Distribution Channel: Store-Based and Non-Store-Based (including e-commerce).

Regional Analysis

• North America: Leading the global market with a CAGR of 3.62%, driven by the increasing number of working women and innovations in thermal wear.
• Europe: Anticipated to grow at a CAGR of 3.69% due to frigid climates in countries like the UK, Russia, and Germany, and rising demand for sports thermal clothing.

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Key Questions Answered

1. What is the current market size of the thermal underwear market?
2. What are the primary drivers of market growth?
3. Which region holds the largest market share, and why?
4. What are the key challenges faced by market players?
5. How has the COVID-19 pandemic influenced consumer behavior and market trends?

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Key Players

• PVH Corp.
• Hanesbrands Inc.
• Marks & Spencer Group PLC
• Jockey International Inc.
• Under Armour Inc.
• Smartwool LLC
• L.L. Bean Inc.
• Fruit of the Loom Inc.
• Bodtek
• Thermajohn

Recent Developments

• In November 2022, PVH Corp. extended its licenses with G-III Apparel Group, Ltd., marking a strategic move to bring core product categories in-house.
• In January 2023, Acai Outdoorwear secured a GBP 3 million investment, aimed at international expansion and diversification beyond direct-to-consumer channels.

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