The global nail care products market size was valued at USD 19.10 billion in 2021 and is projected to reach USD 30.08 billion by 2030, growing at a CAGR of 5.2% from 2022 to 2030. Nail care has increasingly become an essential component of personal grooming routines, with products such as nail polish and nail art gaining strong popularity, particularly within the corporate and fashion industries. This growing emphasis on appearance and self-expression has significantly contributed to the rising demand for nail care products worldwide.

This trend is expected to remain a key factor supporting product demand throughout the forecast period. In response to evolving consumer preferences, leading companies are actively expanding and strengthening their product portfolios by introducing new, innovative, and trend-driven nail care offerings. These strategies are helping brands gain greater market visibility and capitalize on the growing interest in premium, customized, and professional-quality nail care solutions.

The COVID-19 (coronavirus) outbreak temporarily slowed the demand for nail care products across the global market. The initial phase of the pandemic had a negative impact on sales in severely affected countries such as the U.S., India, Brazil, Russia, and the U.K. In addition, China, which has historically been a major supplier of essential raw materials and ingredients used in the manufacturing of various nail care products, experienced supply chain disruptions during this period. However, the increased penetration of new nail care trends promoted through social media platforms such as Instagram supported a shift toward online purchasing, driving sales of nail care products through e-commerce channels.

Over the years, the market has witnessed notable developments in product distribution strategies. Several brands have been leveraging expanding distribution channels for nail polish by integrating advanced technologies into the consumer buying experience. For example, in February 2021, L’Oréal Groupe introduced a virtual try-on experience for its Essie nail care brand, enabling consumers to test nail polish shades virtually by uploading a photo or using a back-facing smartphone camera to track nail shape and finger movement. Consumers can then add products directly to their cart on Essie.com and are redirected to selected retailers, including Target, Ulta, and CVS, to complete their purchases. Such technological innovations are expected to positively influence industry growth and enhance consumer engagement in the coming years.

Key Market Trends & Insights:

• Asia Pacific held the largest revenue share of over 35.0% in 2021, driven by a growing consumer base, increasing awareness of personal grooming, and rising demand for nail care products across both urban and semi-urban areas. The region benefits from strong manufacturing capabilities, the presence of key market players, and expanding retail and e-commerce channels, all of which have contributed to its leading position in the global nail care products market.

• Europe held the second-largest share in 2021, supported by high consumer spending on personal care and cosmetics, along with strong demand for premium and professional nail care products. The presence of well-established fashion and beauty industries, coupled with increasing adoption of nail art trends and salon services, has played a key role in sustaining market growth across the region.

• Based on product, the nail polish segment led the market in 2021 with a revenue share of over 70.0%. This dominance is attributed to the widespread popularity of nail polish as a core nail care product, along with continuous innovation in colors, finishes, formulations, and long-lasting variants. Frequent product launches and seasonal trends have further supported strong consumer demand within this segment.

• By end use, the household segment held the largest revenue share of over 65.0% in 2021, reflecting the growing preference for at-home nail care routines. Factors such as convenience, cost savings, and increased availability of easy-to-use nail care products have encouraged consumers to perform nail grooming at home, thereby strengthening the dominance of the household segment in the overall market.

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Market Size & Forecast:

• 2021 Market Size: USD 19.10 Billion

• 2030 Projected Market Size: USD 30.08 Billion

• CAGR (2022-2030): 5.2%

• Asia Pacific: Largest market in 2021

Key Companies & Market Share Insights:

Key players operating in this market face intense competition, as several of them are among the leading global manufacturers of beauty and cosmetic products, including a wide range of nail care offerings. These companies benefit from well-established brand recognition and large customer bases across both regional and international markets. In addition, their strong and extensive distribution networks—spanning offline retail stores, salons, and online platforms—enable them to reach a broad consumer audience and maintain a competitive edge in the market.

In June 2022, Velveeta, a well-known cheese brand, collaborated with Nails.INC, a London-based, female-owned beauty brand, to launch Velveeta Pinkies Out Polish, a red- and yellow-colored, cheese-scented nail polish. This unique collaboration highlighted the growing trend of cross-industry partnerships aimed at attracting consumers through novelty and creative product concepts.

In May 2022, Nails.INC, a beauty firm, partnered with Magnum Ice Cream to introduce a collection of six chocolate-scented nail polish shades inspired by the new Magnum Ice Cream Duet Bars. This launch further demonstrated the use of innovative fragrances and themed collections to differentiate products and enhance consumer engagement in the nail care market.

In September 2021, Creative Nail Design, Inc. launched its holiday collection featuring a range of shades such as Glitter Sneakers, Signature Lipstick, Silk Slip Dress, White Button Down, Statement Earrings, and High Waisted Jeans. This collection reflected the brand’s focus on seasonal launches and fashion-inspired themes to align nail care products with evolving consumer preferences and lifestyle trends.

Key Players

• L'Oréal Groupe

• AMERICAN INTERNATIONAL INDUSTRIES

• Coty Inc.

• Olive & June

• ORLYInternational, Inc.

• The Estée Lauder Companies

• Creative Nail Design Inc.

• NSI Nails

• LCN USA

• Cosnova GmbH (essence)

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Conclusion:

The nail care products market is expected to continue expanding steadily as personal grooming and fashion trends drive demand for a variety of nail care items. Growing consumer interest in nail polish, accessories, and innovative products, coupled with expanding online and retail distribution channels, supports ongoing market growth. Additionally, increased social media influence and product launches by key brands are helping to broaden the market’s reach and appeal.