The global decision intelligence market was valued at USD 15.22 billion in 2024 and is projected to reach USD 36.34 billion by 2030, expanding at a CAGR of 15.4% during the forecast period from 2025 to 2030. Decision intelligence is an emerging discipline that enhances organizational decision-making by combining advanced technologies, structured analytical processes, and human expertise. It enables enterprises to embed analytics directly into operational workflows, driving faster, more accurate, and outcome-oriented decisions.

Key Market Trends & Insights

• North America decision intelligence market dominated the global market in 2024, accounting for more than 45% of worldwide revenue.
• The U.S. decision intelligence industry is poised for significant growth in 2024.
• By component, the solutions segment dominated the market in 2024 and accounted for a revenue share of over 73%.
• By deployment, the cloud segment accounted for the largest market revenue share in 2024.
• By enterprise size, the large enterprise segment accounted for the largest market revenue share in 2024.

Market Size & CAGR

• 2024 Market Size: USD 15.22 Billion
• 2030 Projected Market Size: USD 36.34 Billion
• CAGR (2025–2030): 15.4%
• Largest Regional Market (2024): North America
• Fastest-Growing Region: Asia Pacific

Decision intelligence enables organizations to achieve measurable business outcomes by equipping decision-makers with advanced analytics seamlessly integrated into operational and strategic processes. The market’s expansion is primarily driven by rising investments in artificial intelligence (AI), Internet of Things (IoT), and advancements in big data technologies that generate actionable business intelligence.

These technological advancements allow enterprises to deliver highly personalized solutions and services, directly contributing to market growth. For example, in April 2025, Aera Technology reported significant ROI improvements for enterprises using its decision intelligence platform. By leveraging Aera Decision Cloud and composable Aera Skills, organizations enhanced inventory performance by up to 20%. The platform applies real-time decision intelligence to sense and respond to demand and supply fluctuations, delivering automated and accurate recommendations.

Decision intelligence integrates artificial intelligence, automation, business intelligence (BI), and human-centered decision-making to deliver meaningful organizational impact. Optimized use of data and advanced technologies enables enterprises to generate actionable insights, leading to improved decision quality and higher returns on investment.

These platforms are particularly valuable for users without extensive coding expertise, allowing them to build robust BI solutions through intelligent, interactive applications. By embedding decision intelligence applications within BI tools, users gain access to targeted analytics that support automated actions and informed decision-making.

AI-driven platforms further enhance data analysis by automating routine tasks and enabling users to focus on strategic initiatives. Advanced analytics techniques powered by AI improve forecasting, scenario modeling, and decision accuracy, delivering superior business outcomes.

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Key Company Insights

The decision intelligence market is moderately consolidated, with several global players driving innovation and industry standards. Leading companies focus on AI-enabled platforms that integrate analytics, planning, and automation into unified decision-making ecosystems.

• Domo, Inc. specializes in cloud-based BI and data visualization, offering real-time analytics and low-code intelligent applications powered by AI and machine learning.
• Board International provides a unified decision intelligence platform that combines BI, performance management, and advanced analytics to support scenario modeling and automated decision-making.

Key Decision Intelligence Companies

• Board International
• Domo, Inc.
• Google LLC
• ai
• International Business Machines Corporation
• Intel Corporation
• Microsoft
• Oracle
• Provenir
• Pyramid Analytics BV

Conclusion

The decision intelligence market is experiencing rapid expansion as organizations increasingly prioritize data-driven, automated, and AI-powered decision-making frameworks. Strong growth fundamentals—including rising AI adoption, cloud deployment, and demand for real-time analytics—are expected to sustain market momentum through 2030. With North America leading in adoption and Asia Pacific emerging as the fastest-growing region, decision intelligence platforms are set to become a critical enabler of operational efficiency, strategic agility, and long-term business value across industries.

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