Japan Online Grocery Market Size and Growth Overview (2026-2034)

Market Size in 2025: USD 50.0 Billion

Market Forecast in 2034: USD 308.3 Billion

Market Growth Rate 2026-2034: 22.41% 

According to the latest report by IMARC Group, the Japan online grocery market size reached USD 50.0 billion in 2025. Looking forward, IMARC Group expects the market to reach USD 308.3 billion by 2034, exhibiting a growth rate (CAGR) of 22.41% during 2026-2034.

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Japan Online Grocery Market Trends & Drivers

Several factors have contributed to the rapid growth of the online grocery market in Japan, with technology enabling the integration of e-commerce platforms, user-friendly interfaces, and mobile apps, making online grocery shopping easier and more convenient for consumers in Japan. Smartphones were adopted, and high-speed internet services expanded to allow online grocery shopping to broaden with service to multiple consumer segments. These segments include tech-savvy millennials, seniors seeking alternatives beyond physically going into the grocery store, time-pressed urban customers, consumers working two jobs, and seniors who are housebound or have limited mobility.

The pandemic has made consumers increasingly health-conscious and safety-oriented to a degree, resulting in growth in contactless transactions and delivery services. To gain consumer trust and loyalty, online grocery delivery services introduce stricter health and hygiene measures, enforce social distancing, and offer features to ensure product provenance information displays clearly. Using data to analyze and design artificial intelligence improved the shopping experience through recommendations of personalized products, assistance for virtual shopping, and the integration of payment mechanisms. New business models include subscriptions, memberships, and promotional discounting in order to incentivize consumer repurchase, which helps build brand loyalty over time. The major e-commerce players have also begun partnerships with brick-and-mortar retailers, such as Rakuten Seiyu and Marukyo with Amazon, which combine the former's product range, delivery network, and online infrastructure with the experience and reach of domestic retailers. This is likely to provide for continued exponential growth of the market.

Japan Online Grocery Industry Segmentation

The report has segmented the market into the following categories:

Breakup by Product Type:

• Vegetables and Fruits
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others

Breakup by Business Model:

• Pure Marketplace
• Hybrid Marketplace
• Others

Breakup by Platform:

• Web-Based
• App-Based

Breakup by Purchase Type:

• One-Time
• Subscription

Breakup by Region:

• Kanto Region
• Kinki Region
• Central/Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

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Competitive Landscape

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

Recent News and Developments in Japan Online Grocery Market

September 2024 - Seiyu GK collaborated with Rakuten Group to unveil a new online grocery delivery platform called Rakuten Seiyu Netsuper, combining Seiyu's retail expertise with Rakuten's e-commerce capabilities to enhance customer convenience nationwide.

 Key highlights of the Report

• Market Performance (2020-2025)
• Market Outlook (2026-2034)
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Historical, Current, and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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