The global ready to drink shakes market size was valued at USD 9.81 billion in 2023 and is expected to reach USD 14.77 billion by 2030, growing at a CAGR of 6.1% from 2024 to 2030. The market growth is driven by increasing consumer awareness of health and fitness, combined with a rising preference for convenient, easy-to-consume beverages that provide essential nutrients quickly.

Ready-to-drink shakes are highly convenient products that deliver necessary nutrients efficiently, catering to modern lifestyles that often involve time constraints and high pressure. Protein, a key nutrient for muscle building, weight management, and overall health, is a primary component in most RTD shakes. These products are particularly popular among fitness enthusiasts, athletes, and individuals seeking to supplement their diet with protein. To attract a broader consumer base, many RTD shake producers are introducing new variants with diverse flavors, innovative compositions, and attractive packaging designs.

The growing accessibility of RTD shakes has further fueled market expansion. These products are widely available through supermarkets, convenience stores, and online platforms, making them easier for consumers to purchase. Additionally, the increasing adoption of vegan or plant-based diets—driven by health, ethical, or environmental considerations—has created a demand for vegan-friendly RTD shakes formulated with plant-based proteins such as soy, almond, or pea. Beyond protein, many shakes are enriched with functional ingredients like probiotics, antioxidants, dietary fibers, and superfoods, offering additional health benefits and positioning RTD shakes as a convenient, nutritious option for a health-conscious consumer base.

Key Market Trends & Insights:

• North America dominated the global ready-to-drink (RTD) shakes market with a revenue share of 31.9% in 2023. The region’s leadership can be attributed to high health and fitness awareness, increasing adoption of convenient nutritional beverages, and well-established retail and distribution networks that make RTD shakes widely accessible to consumers.

• Within North America, the U.S. market led the region in 2023, driven by strong consumer demand for protein-rich and functional beverages, rising health-consciousness, and significant penetration of RTD shake products in both urban and suburban areas. The availability of diverse product variants and the focus on innovative flavors and packaging have further strengthened the U.S. market’s dominance.

• By packaging type, the tetra pak segment held the largest market share of 48.4% in 2023. The popularity of tetra pak packaging is due to its convenience, portability, extended shelf life, and ability to preserve product quality, making it a preferred choice among both manufacturers and consumers.

• Based on distribution channel, the supermarkets and hypermarkets segment accounted for the largest revenue share of 48.4% in 2023. These retail channels dominate the market due to their extensive reach, high product visibility, and ability to offer multiple RTD shake brands and variants under one roof, providing consumers with convenience and a wide range of choices.

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Market Size & Forecast:

• 2023 Market Size: USD 9.81 Billion

• 2030 Projected Market Size: USD 14.77 Billion

• CAGR (2024-2030): 6.1%

• North America: Largest market in 2023

• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

Some of the key companies operating in the global ready-to-drink (RTD) shakes market include Nestlé S.A., Soylent, Atkins Nutritionals, Inc., Bolthouse Farms, Inc., and Huel Inc. Companies in this market are actively focusing on expanding their customer base and strengthening their competitive positioning. To achieve this, many key players are implementing strategic initiatives such as mergers and acquisitions, forming partnerships with other leading companies, and introducing innovative product offerings to attract a wider consumer audience.

BELLRING BRANDS, INC. (BRBR) is a prominent player in convenient nutrition solutions. Its Premier Protein brand provides a range of ready-to-drink shakes in various flavors, specifically targeting consumers looking to meet their protein requirements for muscle building, weight management, or overall health and wellness. These shakes are designed to offer a convenient, on-the-go nutritional solution for active lifestyles.

Vega is another notable company that specializes in plant-based nutrition products. The company offers a wide variety of protein powders and shakes aimed at supporting active and health-conscious consumers. One of its flagship offerings, the Vega Protein+ shake, contains 20 grams of plant-based protein per serving, catering to individuals seeking high-quality, plant-derived protein as part of a balanced diet. Vega’s focus on plant-based, sustainable nutrition aligns with the growing consumer trend toward vegan and health-focused dietary choices, further contributing to the expansion of the RTD shakes market.

Key Players

• BELLRING BRANDS, INC. (BRBR)

• Nestlé S.A.

• PepsiCo

• Vega

• Starbucks Coffee Company

• OWYN

• Soylent

• Atkins Nutritionals, Inc.

• Bolthouse Farms, Inc.

• Huel Inc.

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Conclusion:

The report concludes that the global ready to drink shakes market is expected to expand steadily over the forecast period, driven by rising consumer focus on health, wellness, and convenience. Growing awareness of nutritious beverages, increased interest in fitness oriented products, and the broad availability of RTD shakes through supermarkets, convenience stores, and online channels are key factors supporting market growth. Additionally, innovation in product flavors, ingredients, and packaging formats—along with demand for plant based and functional options—continues to enhance adoption across diverse consumer segments worldwide.