The global soup market size was estimated at USD 19.05 billion in 2023 and is expected to reach USD 26.21 billion by 2030, growing at a CAGR of 4.7% from 2024 to 2030. Market growth is primarily driven by the increasing popularity of soups as a convenient and nutritious food option. Soups are rich sources of vitamins, minerals, essential nutrients, and protein, which has contributed to rising consumer preference, particularly among individuals seeking convenient food solutions that align with busy and fast-paced lifestyles.

In addition, growing health consciousness among consumers, along with an increasing demand for natural and clean-label ingredients, has led to higher adoption of organic and healthier soup varieties. Manufacturers are responding by introducing soups made with natural ingredients, reduced sodium content, and enhanced nutritional profiles. This shift toward healthier offerings has further fueled market expansion as consumers increasingly prioritize wellness and balanced diets.

Moreover, busy consumer lifestyles have significantly driven demand for convenient and ready-to-consume soup options. Products such as single-serve and microwavable soup cups, bowls, and pre-packaged soup mixes have improved convenience and accessibility. Cup soups, in particular, allow consumers to enjoy a hot and satisfying meal with minimal preparation time. The demand for these products continues to rise as they are well suited for single-serve consumption during office hours, travel, or at home, requiring less time and minimal effort.

For instance, in April 2024, Nissin launched a limited-edition Collagen Hotpot Cup Noodles, which became available at Don Don Donki outlets and major supermarkets in Singapore. The product features a rich chicken broth enhanced with a smooth and creamy collagen texture, reflecting the growing trend toward functional and innovative soup products that combine convenience with added health benefits.

Key Market Trends & Insights:

• The Europe region dominated the market with a revenue share of 38.9% in 2023. This strong market position can be attributed to well-established food processing industries, high consumer demand for convenient and packaged food products, and the widespread availability of soup products across retail channels. European consumers’ preference for both traditional and premium soup varieties has further supported the region’s leading position.

• The UK market is anticipated to witness significant growth over the forecast period. This expected growth is driven by changing dietary habits, increasing demand for convenient meal solutions, and rising interest in healthier and organic soup options. Continuous product innovation and strong retail penetration are also contributing to the market’s expansion in the UK.

• By product type, the dried segment accounted for the largest market revenue share of 59.5% in 2023. The dominance of this segment is primarily due to its longer shelf life, ease of storage, and cost-effectiveness compared to other soup formats. Dried soups are widely preferred by consumers seeking quick meal solutions with minimal preparation requirements.

• By distribution channel, the supermarkets and hypermarkets segment dominated the market in 2023. The strong presence of these retail formats allows consumers to access a wide variety of soup brands and product types in one location. Attractive pricing, promotional offers, and established supply chains further support the dominance of supermarkets and hypermarkets in the market.

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Market Size & Forecast:

• 2023 Market Size: USD 19.05 Billion

• 2030 Projected Market Size: USD 26.21 Billion

• CAGR (2024-2030): 4.7%

• Europe: Largest market in 2023

• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

The soup market is expected to witness substantial growth in the coming years, driven by several key strategies and influencing factors. Market participants are increasingly focusing on product innovation and continuous development to address evolving consumer needs and changing preferences. Companies are introducing new flavors, healthier formulations, convenient packaging formats, and premium offerings to strengthen their market presence and attract a broader consumer base.

The Campbell Soup Company offers a wide and diversified portfolio of products, including canned soups, stocks, broths, and sauces. In addition to its core soup offerings, the company’s product lineup extends to snacks such as Goldfish crackers and Milano cookies, beverages such as V8 juices, and pasta sauces marketed under the Prego brand. This diversified product range allows the company to cater to multiple consumer segments while leveraging strong brand recognition across food and beverage categories.

Nestlé is a global food and beverage company that operates across various segments, including baby food, bottled water, coffee, dairy products, and other packaged food categories. Its well-known brands include Nescafé, KitKat, and Purina. Nestlé places strong emphasis on nutrition, health, and wellness across its product offerings, aligning with growing consumer demand for healthier and more balanced food options. This strategic focus supports the company’s long-term growth and strengthens its position within the soup and broader food market.

Key Players

• Associated British Foods plc

• Baxters Food Group Limited

• Campbell Soup Company

• Conagra Brands, Inc.

• General Mills, Inc.

• Hindustan Unilever Limited

• Nestlé S.A

• Ottogi Co., Ltd

• Premier Foods Group Limited

• The Kraft Heinz Company

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Conclusion:

The report concludes that the global soup market is set for steady growth in the coming years, supported by rising consumer demand for convenient, nutritious, and ready-to-eat food options. Key factors driving expansion include increasing health awareness, innovations in product offerings and packaging, and broader accessibility through both modern retail channels and online platforms. Consumer preferences for healthier and varied soup formats, combined with sustained demand across different regions, are expected to continue fueling market development.