With identity theft escalating at an alarming rate, Symantec has introduced a new suite of security tools aimed at empowering PC users to better protect themselves. This announcement was made during a press event held in New York City earlier this week.

Among the highlights is the innovative Quorum technology, now integrated into the latest versions of Norton Internet Security 10 and Norton Antivirus 10, offering enhanced defense mechanisms. Additionally, Symantec has launched a complimentary tool called the Norton Online Risk Calculator, designed to assess and quantify users' exposure to online threats.

According to Rowan Trollope, Senior Vice President of Consumer Products and Marketing at Symantec, traditional anti-malware solutions are increasingly ineffective against modern identity theft tactics. Cybercriminals have adapted by evolving their methods—making minor modifications to existing exploits and deploying these attacks selectively.

Trollope explained that hackers now "adjust a threat slightly and target only a few users at a time," making detection and prevention more challenging for conventional security measures.Symantec has introduced Quorum technology to enhance threat detection by analyzing additional risk factors. This innovative approach considers elements like whether a software is digitally signed, its source, and the age of the program, especially if it is very new and little is known about it.

The Quorum system evaluates these attributes using advanced algorithms to generate a reputation score for each file. Users are then alerted if they are among the first to download a particular application, providing an early warning system against potential threats.

In addition, Symantec has worked to improve the performance of Norton Security. Recognizing its past reputation for being resource-intensive, the company accelerated its performance enhancements starting from version 9, claiming that Norton is now among the fastest security solutions available.

Version 9 also introduced a performance monitoring feature that visually displays Norton’s memory usage relative to other running applications, giving users better insight into resource consumption.

With Norton 10, the monitoring capabilities have become more detailed, allowing users to see the specific memory footprint of different programs. During demonstrations, it was shown that programs like Microsoft Internet Explorer could consume more memory than Norton itself or other applications, highlighting the importance of efficient resource management.

Furthermore, Symantec provided a behind-the-scenes look at how cybercriminals exploit chat platforms such as IRC to facilitate their illicit activities.

This week, the company also launched the Norton Online Risk Calculator, an online tool designed to help users assess their personal vulnerability to cyber threats. It estimates the value of their digital assets and provides a clearer understanding of the potential risks they face.In today's digital landscape, cybercrime has reached alarming rates, occurring approximately every 0.25 seconds according to recent estimates shared at yesterday's security briefing.

During Wednesday's presentation, attendees witnessed the troubling testimony of identity theft victim Kashima Brown, who narrowly escaped losing $10,000 through an elaborate online phishing operation.

FBI Special Agent Austin Berglas provided insight into the evolving nature of internet crime, explaining that even individuals without technical expertise can now operate profitable criminal enterprises by trafficking stolen personal information.

"The online black market functions essentially as a retail environment where virtually anything is available for purchase or sale," Berglas explained during his presentation.

Interestingly, economic principles like supply and demand govern this illicit marketplace. A Symantec representative noted during the event that credit card information stolen from UK residents commands higher prices than similar data from US citizens.

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