The global artificial intelligence in marketing market size was estimated at USD 20.44 billion in 2024 and is projected to reach USD 82.23 billion by 2030, growing at a CAGR of 25.0% from 2025 to 2030. This rapid expansion reflects the accelerating integration of artificial intelligence and machine learning technologies across modern marketing ecosystems. The increasing adoption of AI-driven tools is largely fueled by the widespread use of social networking platforms, the growing emphasis on delivering highly individualized consumer experiences, and the continued rise of online shopping worldwide. Marketers are increasingly leveraging AI to analyze large volumes of consumer data, predict purchasing behavior, and optimize campaign performance in real time. For example, Google Responsive Search Ads, a text-based advertising format within Google Ads, allows advertisers to create multiple headlines and descriptions for a single ad. Using this feature, businesses can automatically test combinations and tailor advertisements based on geographic location, budget constraints, and audience preferences, thereby improving engagement and conversion rates.

Artificial intelligence enables marketers to target and segment audiences more accurately while delivering personalized experiences at scale. By analyzing behavioral patterns, browsing histories, and real-time interactions, AI-powered platforms help brands engage consumers with relevant messaging across multiple touchpoints. AI adoption has driven measurable success across a wide range of industries, including automotive, insurance, finance, retail, and healthcare, where data-driven marketing strategies are critical to customer acquisition and retention. AI is expected to significantly enhance the effectiveness, efficiency, and overall impact of advertising by enabling precise audience targeting, automating content creation, and optimizing ad delivery. For instance, IBM Watson, an advanced data analytics and AI processor developed under IBM’s DeepQA initiative, supports retail companies by utilizing real-time customer data to deliver more personalized and context-aware purchasing experiences. This capability allows businesses to better understand a customer’s current intent and preferences, resulting in improved satisfaction and higher conversion rates.  

Key Market Trends & Insights:

• North America dominated the artificial intelligence in marketing market in 2024, accounting for the highest revenue share of 32.4%. The region benefits from the early adoption of advanced digital technologies, strong presence of major AI vendors, and substantial investments in data analytics and automation. Additionally, large-scale AI initiatives across sectors, including defense and public institutions in the U.S., have contributed to broader technological advancements and increased confidence in AI-driven solutions.
• The Asia Pacific artificial intelligence in marketing market is expected to grow at the fastest CAGR from 2025 to 2030. The region is undergoing rapid digital transformation, supported by expanding internet penetration, growing e-commerce activity, and increased investment in artificial intelligence capabilities. Countries such as China, Japan, and India are leading AI adoption, driving innovation across industries and accelerating the deployment of AI-powered marketing technologies.
• By component, the services segment dominated the market with a revenue share of 59.3% in 2024. This dominance is attributed to the growing demand for AI consulting, system integration, and managed services that help organizations implement and optimize AI marketing solutions. Meanwhile, the software segment is expected to register a significant CAGR over the forecast period, as AI marketing software increasingly enables automated decision-making, predictive analytics, and real-time campaign optimization.
• By application, the content curation segment held the highest revenue share in 2024, driven by the growing need to deliver personalized and relevant content across digital channels. AI-powered content curation tools help marketers analyze user preferences and engagement patterns to recommend targeted content. The virtual assistants segment is expected to register significant CAGR during the forecast period, supported by rising adoption of chatbots and conversational AI to enhance customer engagement and support.
• By end user, the media & entertainment segment dominated the market with a significant revenue share in 2024. This sector relies heavily on AI-driven insights to personalize content, optimize advertising strategies, and improve audience engagement. The IT and telecommunications segment is expected to grow at a notable CAGR from 2025 to 2030, supported by the presence of major technology providers and increasing use of AI to manage large customer bases and complex data environments.

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Market Size & Forecast:

• 2024 Market Size: USD 20.44 Billion
• 2030 Projected Market Size: USD 82.23 Billion
• CAGR (2025-2030): 25.0%
• North America: Largest market in 2024
• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

The artificial intelligence in marketing market is highly competitive, with several major global players accounting for a substantial share of total revenue. Key market participants are primarily focused on developing innovative AI-powered products, expanding their solution portfolios, and forming strategic collaborations to strengthen their market positions.

• Intel Corporation is a leading technology company with more than 120,300 employees dedicated to advancing computing and connectivity solutions. The company places strong emphasis on artificial intelligence as a core element of its product development and marketing strategies. By shifting from a PC-centric model to a data-centric approach, Intel is broadening its offerings to include AI-enabled solutions across areas such as edge computing and autonomous driving. This strategic focus enhances operational efficiency and supports technological transformation across industries, aligning with Intel’s mission to deliver world-changing innovations.
• Microsoft remains at the forefront of integrating artificial intelligence into marketing through advanced tools such as Microsoft Copilot, which is designed to improve productivity, creativity, and content generation across platforms. The company emphasizes responsible AI adoption, focusing on trust, accessibility, and inclusivity while enabling marketers to create engaging and data-driven campaigns. Through collaborations with artists and content creators, as well as a strong commitment to sustainability and diversity, Microsoft continues to leverage AI to drive innovation and empower businesses worldwide.

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Conclusion:

In conclusion, the artificial intelligence in marketing market is witnessing rapid growth driven by the increasing adoption of AI and machine learning technologies to enhance customer engagement and personalization. The expansion of social media platforms, e-commerce, and data-driven marketing strategies is further accelerating market demand. North America continues to lead due to early technology adoption, while Asia Pacific is expected to emerge as the fastest-growing region supported by digital transformation initiatives. Continuous advancements in AI software, analytics, and automation are enabling marketers to improve campaign efficiency and effectiveness. Overall, the market is poised for strong expansion as organizations increasingly rely on AI to gain competitive advantages and deliver more impactful marketing outcomes.