The global jellies & gummies market size was valued at USD 38.18 billion in 2024 and is projected to reach USD 47.65 billion by 2030, growing at a CAGR of 3.8% from 2025 to 2030. This steady growth is primarily driven by the rising consumer demand for convenient and ready-to-eat snack options, reflecting evolving lifestyles and changing eating habits worldwide.

With increasingly hectic schedules and fast-paced lifestyles, consumers are seeking quick, easy, and enjoyable snack solutions. Jellies and gummies fulfill this need by offering convenient, portable, and versatile options that appeal to a wide range of taste preferences. These products are available in diverse flavors, textures, and formats, making them attractive to children, adults, and health-conscious consumers alike.

Health awareness has become a significant factor contributing to market growth. Consumers are now more inclined toward healthier snacking alternatives, prompting manufacturers to innovate by incorporating vitamins, minerals, and natural ingredients into jellies and gummies. According to a McKinsey & Company report, up to 40% of health-conscious consumers prefer fresh produce, while 33% favor meals and snacks free from artificial ingredients. This trend has encouraged the development of functional and fortified gummies, catering to consumers who seek nutritional benefits along with taste and convenience.

In addition, the rising popularity of vegan and sugar-free alternatives has further fueled market expansion. Increasing adoption of vegan lifestyles and growing awareness of the negative health impacts associated with excessive sugar consumption have driven consumer demand for plant-based and low-sugar or sugar-free jellies and gummies. These options cater to a broader segment of health-conscious consumers and reflect the industry’s response to evolving dietary preferences.

Moreover, growing consumer awareness regarding the drawbacks of traditional chocolates and confectionery items has supported the shift toward jellies and gummies. These products are often perceived as healthier alternatives, especially when they feature transparent labeling, natural ingredients, and functional benefits. The availability of such products enhances consumer trust and aligns with the trend toward clean-label and better-for-you snacks, further strengthening the market outlook for jellies and gummies.

Key Market Trends & Insights:

• North America secured the dominant market revenue share of 34.3% in the global jellies & gummies market in 2024, reflecting the region’s strong consumer base and high adoption of convenient snack products. The dominance of North America can be attributed to factors such as busy lifestyles, high disposable incomes, and increasing awareness of health and wellness trends, which have collectively driven demand for both traditional and functional jellies and gummies.

• Within North America, the jellies & gummies market in the U.S. is expected to experience significant growth from 2025 to 2030. The growth is supported by rising consumer preference for convenient, on-the-go snacks and the increasing availability of health-oriented product options, including fortified, sugar-free, and vegan variants. In addition, innovations in flavors, packaging, and functional ingredients are anticipated to further enhance market expansion in the country.

• By type, the functional jellies and gummies segment dominated the market in 2024 with a revenue share of 61.8%. This dominance highlights the growing consumer interest in products that provide additional health benefits, such as added vitamins, minerals, and other nutrients. Functional jellies and gummies appeal to health-conscious consumers seeking snacks that are both enjoyable and beneficial to their overall wellness.

• Based on flavor, the berry flavor segment emerged as the most preferred in 2024. The popularity of berry flavors can be attributed to their wide appeal, natural taste profile, and associations with antioxidant benefits, making them a preferred choice among consumers of all age groups. Berry-flavored products continue to attract both children and adults due to their familiar and appealing taste.

• In terms of distribution, store-based channels dominated the market in 2024. Traditional retail outlets, including supermarkets, hypermarkets, convenience stores, and specialty food stores, remain the preferred point of purchase for jellies and gummies. The strong presence of these outlets, combined with promotional activities and product visibility in stores, has supported consumer access and contributed to their dominant market share in the distribution segment.

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Market Size & Forecast:

• 2024 Market Size: USD 38.18 Billion

• 2030 Projected Market Size: USD 47.65 Billion

• CAGR (2025-2030): 3.8%

• North America: Largest market in 2024

Key Companies & Market Share Insights:

The global jellies & gummies market is highly competitive, with key players including Cloetta AB, Mars, Incorporated, THE HERSHEY COMPANY, and several others. To cater to the growing segment of health-conscious consumers, these companies have increasingly introduced bite-sized, low-fat candies and gummies. This focus on healthier options has prompted a shift in both ingredients and packaging strategies, with companies adopting smaller, more convenient packaging formats that are visually appealing and suitable for on-the-go consumption. Creative and attractive packaging has become a key marketing strategy to enhance brand visibility and encourage consumer engagement.

Cloetta AB is a leading confectionery company recognized for its extensive portfolio of products, which includes chocolates, candies, nuts, pastilles, chewing gum, and pick & mix concepts. The company has a strong international presence, operating in over 50 markets worldwide, with particularly strong market penetration in the Nordic region and the Netherlands. Cloetta’s focus on product innovation, quality, and appealing packaging strategies has helped it maintain a strong position in the global confectionery market.

Mars, Incorporated is a global food and confectionery giant, operating across four major business segments: Petcare, Food, Mars Wrigley, and Mars Edge. The company is renowned for its iconic brands, including M&M’s, Snickers, Skittles, Pedigree, and Whiskas. Mars leverages its global brand recognition, extensive distribution network, and product innovation capabilities to maintain a competitive edge in the jellies & gummies market, offering a wide range of products that appeal to diverse consumer preferences across multiple regions.

Key Players

• HARIBO GmbH & Co. KG

• THE HERSHEY COMPANY

• Mondelez International

• Nestlé S.A.

• Ferrara Candy Company

• Mars, Incorporated

• Jelly Belly Candy Company

• Perfetti Van Melle

• Meiji Holdings Co., Ltd.

• Cloetta AB

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Conclusion:

In conclusion, the global jellies and gummies market is poised for continued expansion, driven by strong consumer demand for convenient, flavorful, and health oriented snack options. Growth is supported by trends such as the rising popularity of fortified and functional products, increased interest in vegan and sugar free variants, and evolving consumption habits that favor on the go and versatile snack formats. The market is characterized by broad regional demand, innovation in product offerings, and heightened interest in healthier alternatives within the confectionery category.