Digital Advertising Market Summary

The global digital advertising market was valued at USD 488.4 million in 2024 and is forecast to reach USD 1,164.25 million by 2030, expanding at a CAGR of 15.4% from 2025 to 2030. Market expansion is largely driven by the rising prominence of video advertising, as consumers increasingly engage with dynamic visual content rather than static formats. Video-based campaigns allow brands to deliver compelling narratives, making them an essential component of modern advertising strategies.

Platforms such as YouTube, Instagram, and TikTok continue to attract advertisers seeking extensive reach and high engagement through video content. In particular, short-form video formats are gaining rapid adoption due to their ability to capture attention within a limited timeframe. As brands increasingly recognize the effectiveness of visual storytelling in influencing purchasing behavior, video advertising is expected to maintain its dominant position within the digital advertising ecosystem.

Influencer marketing has also emerged as a key growth avenue within the digital advertising landscape. Brands are increasingly partnering with influencers to promote products in an authentic and relatable manner, enabling them to connect with targeted niche audiences. Social media platforms including Instagram, YouTube, and TikTok serve as primary channels for influencer-led campaigns. Moreover, the shift toward micro and nano-influencers reflects growing demand for personalized engagement and higher trust levels, reinforcing the role of influencer marketing in driving brand credibility and consumer loyalty.

At the same time, heightened concerns surrounding data privacy are reshaping digital advertising practices. Regulatory frameworks such as GDPR and CCPA are compelling advertisers to adopt more transparent and compliant data management approaches. As consumers become increasingly aware of their data rights, advertisers are exploring privacy-conscious engagement models that balance personalization with ethical data usage. This evolution is expected to influence long-term advertising strategies, emphasizing data security and consumer trust.

Order a free sample PDF of the Digital Advertising Market Intelligence Study, published by Grand View Research.

Key Market Trends & Insights

• North America accounted for the highest revenue share, exceeding 31% in 2024.
• By format, the video segment captured the largest revenue share in 2024.
• By offering, the solution segment dominated the market in 2024.
• By type, search advertising held the largest revenue share in 2024.

Market Size & Forecast

• 2024 Market Size: USD 488.4 Million
• 2030 Projected Market Size: USD 1,164.25 Million
• CAGR (2025–2030): 15.4%
• Largest Market (2024): North America

Key Digital Advertising Company Insights

Several major companies are actively shaping the digital advertising market, including Adobe and Microsoft Corporation. These players continue to strengthen their offerings through advanced analytics, personalization tools, and integrated advertising solutions.

Adobe remains a leading provider of creative and digital marketing software, enabling advertisers to design, manage, and optimize content across digital channels. Through its Adobe Experience Cloud, the company offers comprehensive tools for analytics, personalization, and advertising performance enhancement, making it a trusted name in the industry.

Microsoft Corporation maintains a strong position in digital advertising through Bing and the Microsoft Advertising platform. The company leverages its extensive ecosystem, including LinkedIn and Office 365, to deliver targeted search and display advertising solutions. Its ability to integrate professional and behavioral data enhances campaign precision and advertiser reach.

Emerging players such as ByteDance and Disruptive Advertising are also contributing to market dynamism. ByteDance, driven by its platform TikTok, focuses on AI-powered content personalization and immersive advertising formats, making it particularly appealing to younger audiences. Meanwhile, Disruptive Advertising specializes in performance-based digital marketing strategies, emphasizing ROI optimization through PPC, SEO, and data-driven campaign management.

Key Digital Advertising Companies

• Adobe
• Amazon.com Inc.
• AOL (Yahoo)
• Baidu
• ByteDance
• Dentsu Inc.
• Disruptive Advertising
• Globo
• IAC
• Meta
• Microsoft Corporation
• Tencent Holdings Ltd.
• Verizon
• WebFX
• X Corp. (formerly Twitter Inc.)

Explore Horizon Databook - The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion

The digital advertising market is poised for robust growth through 2030, supported by rapid adoption of video-based formats, expanding influencer marketing strategies, and ongoing technological innovation. As privacy regulations continue to evolve, advertisers are adapting by prioritizing transparency and ethical data usage while maintaining effective audience engagement. With strong participation from established technology leaders and fast-growing digital-native platforms, the market is expected to remain highly competitive and innovation-driven in the coming years.