The global healthy snacks market size was estimated at USD 95.61 billion in 2023 and is projected to reach USD 144.64 billion by 2030, growing at a CAGR of 6.2% from 2024 to 2030. This growth is primarily driven by busy lifestyles, increased urbanization, and evolving dietary preferences, which have heightened the demand for convenient, on-the-go snack options. Modern consumers are increasingly seeking snacks that are portable, easy to consume, and aligned with their specific dietary needs, reflecting a broader shift toward healthier eating habits.

The rising adoption of dietary restrictions and growing preferences for gluten-free, vegan, and organic diets have encouraged manufacturers to innovate and expand their product offerings to meet these requirements. Additionally, increasing awareness of health issues such as obesity and the prevalence of chronic diseases, including diabetes, heart disease, and hypertension, is motivating consumers to make healthier snack choices. According to data from the Centers for Disease Control and Prevention (CDC), obesity affects four out of ten Americans, highlighting the significant health challenges in the U.S. Similarly, the Organization for Economic Co-operation and Development (OECD), in its Health at a Glance: Europe 2020: State of Health in the EU Cycle report, noted that one in six Europeans were obese, while over 50% of adults were overweight.

Healthy snacks, which typically contain lower calories, sugar, and fat compared to traditional snack options, are increasingly recognized as a practical solution to address these health concerns. Their adoption not only supports consumers in managing weight and chronic disease risk but also aligns with the growing global trend toward nutritionally balanced, functional, and convenient food choices.

Key Market Trends & Insights:

• The North American healthy snacks market accounted for a share of 39.1% in 2023, reflecting the region’s strong demand for nutritious and convenient snacking options. The market in the U.S. is expected to grow at a CAGR of 6.0% from 2024 to 2030, driven by increasing health awareness, busy lifestyles, and consumer preference for on-the-go snack products that align with dietary and nutritional requirements.

• By product type, the fruit, nuts, and seeds segment held a share of 37.8% in 2023, indicating strong consumer preference for snacks that are perceived as natural, nutrient-dense, and healthy. These options are increasingly popular among individuals seeking functional and wholesome ingredients in their diets.

• By claim type, the low/no sugar snacks segment accounted for a share of 39.0% in 2023, highlighting the growing awareness of sugar intake and its link to obesity, diabetes, and other health issues. Consumers are gravitating toward snacks that support healthier lifestyles without compromising taste or convenience.

• By packaging type, the bags and pouches segment held a share of 42.3% in 2023, reflecting the demand for portable, resealable, and convenient packaging that enhances shelf life and facilitates on-the-go consumption. This packaging format is widely preferred by both consumers and manufacturers due to its practicality and ability to maintain product freshness.

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Market Size & Forecast:

• 2023 Market Size: USD 95.61 Billion

• 2030 Projected Market Size: USD 144.64 Billion

• CAGR (2024-2030): 6.2%

• North American: Largest market in 2023

Key Companies & Market Share Insights:

Established players in the healthy snacks market have been actively investing in research and development (R&D) to innovate and introduce healthier snack options that cater to evolving consumer preferences. These companies capitalize on their extensive distribution networks and strong brand recognition to maintain a significant share of the global market. Some of the key players in this sector include Nestlé S.A., Kellanova (The Kellogg Company), and Unilever.

Nestlé offers a range of healthy snack products under its Nestlé Fitness and La Laitière brands. Through these brands, the company manufactures, retails, and markets a variety of products, including healthy crackers, yogurt, and cereals, designed to meet consumer demand for nutritious and convenient snacking options.

Kellanova, a producer of cereals, convenience foods, and ready-to-eat products, has a diverse portfolio that includes cookies, crackers, savory snacks, fruit-flavored snacks, and veggie-based foods. The company focuses on delivering snack options that combine taste, nutrition, and convenience for a wide range of consumers.

Unilever distributes its healthy snack products through multiple channels, including family-owned shops, online stores, and traditional brick-and-mortar stores. The company has a broad international presence across North America, Europe, Asia Pacific, Africa, and the Middle East, enabling it to reach diverse consumer markets and reinforce its position in the global healthy snacks industry.

Key Players

• Nestlé S.A.

• Kellanova (The Kellogg Company)

• Unilever

• Danone

• PepsiCo

• Mondelēz International

• Hormel Foods Corporation

• Del Monte Foods, Inc.

• Select Harvest

• Monsoon Harvest

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Conclusion:

The healthy snacks market is expected to continue expanding due to growing consumer awareness of health and wellness, changing dietary preferences, and increased demand for convenient, nutritious snack options. Innovation in product offerings that cater to diverse dietary needs, such as low sugar, gluten free, and plant based snacks, is driving market growth. Broader trends in on the go lifestyles, wellness programs, and social media influence are further accelerating adoption of healthy snacks across regions. Overall, the market’s momentum reflects a shift toward healthier eating habits and the development of diverse, appealing snack options to meet evolving consumer needs.