The global amusement parks market size was estimated at USD 102.67 billion in 2024 and is projected to reach USD 149.32 billion by 2030, growing at a CAGR of 6.1% from 2025 to 2030. This growth is primarily driven by the rising disposable income and the expanding middle-class population in developing economies. As households experience increased purchasing power, discretionary spending on leisure and entertainment activities, including visits to amusement parks, has risen significantly, fueling demand across the globe.

Regions such as Asia-Pacific and Latin America are witnessing strong market growth, supported by rapid urbanization and significant investments in tourism infrastructure. In addition, technological advancements in rides, attractions, and park management systems are playing a pivotal role in enhancing the visitor experience. Innovations such as augmented reality (AR), virtual reality (VR), and advanced robotics are transforming amusement parks into immersive entertainment destinations. Interactive rides and attractions powered by these technologies increase visitor engagement, attract tech-savvy consumers, and differentiate amusement parks from other forms of leisure and entertainment. Furthermore, smart park management systems enable efficient ticketing, crowd control, and personalized visitor experiences, contributing to higher customer satisfaction and repeat visits.

The growth of global tourism has had a significant impact on the amusement parks industry. Tourists frequently prioritize theme parks as key vacation destinations, especially in countries and regions known for iconic parks, including the United States, Europe, and parts of Asia. Governments and private investors are leveraging this trend by developing integrated resorts that combine amusement parks with hotels, retail spaces, and dining options, further driving market expansion. According to the UNWTO World Tourism Barometer, global tourism in 2023 reached 88% of pre-pandemic levels, with approximately 1.3 billion international travelers. The continued recovery in tourism is expected to be supported by renewed travel demand, enhanced air connectivity, and the strong rebound of Asian markets and destinations, potentially achieving full recovery by the end of 2024.

Key Market Trends & Insights:

• North America dominated the global amusement parks market, accounting for a share of over 38.0% in 2024. This strong regional performance is supported by the presence of well-established parks, high consumer spending on leisure, and a mature tourism infrastructure. Within North America, the United States is expected to experience significant growth at a CAGR of 4.2% from 2025 to 2030, driven by investments in innovative attractions, integrated resorts, and technological enhancements in park operations.

• By age group, the 19 to 35 years segment accounted for the largest revenue share of over 32.0% in 2024, reflecting the strong preference of young adults for immersive entertainment experiences, thrill rides, and social engagement offered by amusement parks.

• In terms of rides, the mechanical rides segment contributed a significant revenue share of over 83.0% in 2024, indicating that traditional thrill and family rides continue to dominate park attractions due to their popularity and ability to cater to a broad audience.

• Regarding revenue sources, the ticket segment led with a significant share of nearly 58.0% in 2024, highlighting that admission fees remain the primary source of income for amusement parks, while additional revenues are generated from food, beverages, merchandise, and other in-park services.

Order a free sample PDF of the Amusement Parks Market Intelligence Study, published by Grand View Research.

Market Size & Forecast:

• 2024 Market Size: USD 102.67 billion

• 2030 Projected Market Size: USD 149.32 billion

• CAGR (2025-2030): 6.1%

• North America: Largest market in 2024

Key Companies & Market Share Insights:

The key players in the global amusement parks industry include Disney, Comcast, Merlin Entertainment, Cedar Fair Entertainment Company, and SeaWorld Parks & Entertainment, Inc. These companies are actively pursuing a variety of strategic initiatives—including new product development, partnerships, collaborations, and strategic agreements—to strengthen their competitive positioning and attract a larger audience. Several recent initiatives illustrate these efforts.

In January 2024, Universal Studios revealed exciting plans for its upcoming Epic Universe theme park, which will feature more than 50 attractions, entertainment experiences, dining options, and retail outlets. The park will introduce five immersive worlds, including Dark Universe, Celestial Park, How to Train Your Dragon – the Isle of Berk, The Wizarding World of Harry Potter – Ministry of Magic, and Super Nintendo World. Each of these new areas is designed to provide visitors with dynamic, interactive, and immersive experiences, offering a unique adventure that transports guests across a variety of captivating environments. This expansion demonstrates Universal Studios’ focus on combining innovative storytelling with cutting-edge technology to create memorable experiences for all age groups.

In August 2024, Disney announced a major expansion of Walt Disney World Resort in Orlando, Florida, specifically at its Magic Kingdom Park. This expansion represents the park’s largest land development to date, featuring a dedicated area focused on Disney’s iconic villains, allowing guests to explore the wickedly entertaining characters they love to hate. Additionally, the development includes a new section inspired by the popular Cars franchise and an attraction based on Disney’s hit film Encanto. These new areas are designed to enhance the overall Magic Kingdom experience by offering more immersive storytelling, interactive adventures, and engaging attractions, reinforcing Disney’s reputation for delivering innovative and magical experiences that appeal to both new and returning visitors.

Key Players

• Ardent Leisure Group Limited.

• Cedar Fair Entertainment Company

• Chimelong Group Co., Ltd

• Comcast

• Disney

• Fantawild Holdings Inc.

• IMG Worlds of Adventure

• Merlin Entertainments

• SeaWorld Parks & Entertainment, Inc.

• Warner Media, LLC.

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion:

The global amusement parks market is forecast to grow steadily over the coming years, driven by rising disposable incomes, expanding middle classes in emerging economies, and increasing consumer spending on leisure and entertainment. The popularity of amusement parks is being sustained by a mix of traditional mechanical rides and new immersive, technology enhanced attractions — a trend that appeals especially to younger, tech savvy visitors. Growth in global tourism, along with investments in integrated resorts (combining parks with hotels, retail, and dining), is boosting both attendance and per visitor spending. At the same time, mature markets (like North America) continue to lead overall revenue, while emerging regions (especially in Asia Pacific and Latin America) offer significant growth potential.