Market Overview
The global massage chair market reached USD 3.9 Billion in 2024 and is projected to attain USD 6.1 Billion by 2033, expanding at a CAGR of 4.81% during 2025–2033. The market’s growth is driven by increasing awareness about health and wellness, rising stress levels in modern lifestyles, and an expanding elderly population. Furthermore, advancements in massage technology, growing disposable incomes, and the rapid rise of e-commerce platforms are accelerating global adoption.

Study Assumption Years
Base Year: 2024
Historical Years: 2019–2024
Forecast Years: 2025–2033

Massage Chair Market Key Takeaways

• The global massage chair market was valued at USD 3.9 Billion in 2024 and is estimated to reach USD 6.1 Billion by 2033, reflecting a CAGR of 4.81%.
• Growing consumer inclination toward wellness products such as acupressure and aromatherapy-based chairs is a key factor propelling demand.
• The market includes both conventional and robotic massage chairs, with rising preference for advanced models featuring zero-gravity and targeted therapy options.
• Sales channels span across specialty stores, supermarkets, hypermarkets, and fast-growing online marketplaces.
• The Asia Pacific region dominates the global market, supported by higher disposable incomes, aging populations, and strong cultural acceptance of wellness therapies.
• Leading manufacturers, including Bodyfriend, Cozzia USA, OSIM, Panasonic, and Fujiiryoki, are focusing on smart integration and premium comfort innovations.

Request for a sample copy of this report: https://www.imarcgroup.com/massage-chair-market/requestsample

Market Growth Factors

Technological Advancements Enhancing User Experience
Modern massage chairs are integrating features such as zero-gravity positioning, acupressure functions, Bluetooth connectivity, and personalized massage settings. These advancements replicate professional spa experiences at home while improving blood circulation, relieving tension, and enhancing muscle recovery. As consumers increasingly seek luxury, relaxation, and health benefits in one product, technology-driven massage chairs are becoming the preferred choice across households and wellness centers.

Rising Disposable Incomes and E-Commerce Expansion
The surge in disposable incomes, particularly across emerging economies, has made premium wellness products like massage chairs more affordable. Simultaneously, the rapid expansion of online retail has revolutionized product accessibility by providing consumers with a variety of choices, transparent pricing, and home delivery options. E-commerce has become instrumental in spreading awareness and increasing adoption, particularly among urban and residential users.

Health and Wellness Consciousness Fueling Demand
The growing emphasis on preventive healthcare, physical wellness, and mental relaxation is significantly contributing to market growth. Massage chairs are increasingly valued for their ability to reduce muscle strain, alleviate stress, and enhance relaxation. Urban professionals and aging individuals are particularly turning to these solutions as part of daily wellness routines, establishing massage chairs as an essential home-care investment.

Market Segmentation

Breakup by Conventional/Robotic:

• Conventional
• Robotic

Breakup by Product Type:

• Inversion Massage Chairs
• Zero Gravity Massage Chairs
• Targeted Massage Products
• Others

Breakup by End Use:

• Commercial
• Residential

Breakup by Distribution Channel:

• Specialty Stores
• Online
• Supermarkets and Hypermarkets
• Others

Breakup by Region:
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa

Regional Insights
The Asia Pacific region continues to lead the global massage chair market, supported by cultural affinity toward relaxation therapies, an expanding elderly population, and growing income levels. Urbanization and the availability of advanced models across offline and online channels are further contributing to the region’s dominance.

Recent Developments & News
The industry is witnessing significant advancements with the inclusion of AI-based features, ergonomic designs, and smart health monitoring systems. Manufacturers are emphasizing product diversification, focusing on premium models equipped with aromatherapy and acupressure capabilities. The increasing influence of e-commerce and the globalization of distribution networks are further driving accessibility and market expansion.

Key Players

• Bodyfriend Co. Ltd.
• Cozzia USA
• Daito Denki Kogyo Co., Ltd.
• Family Inada Co. Ltd.
• Fujiiryoki
• Human Touch
• Infinity
• Kahuna Massage Chair
• Luraco Technologies
• Ogawa
• OSIM International Ltd.
• Panasonic Holdings Corporation
• Shanghai Rongtai Health Technology Co., Ltd.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
Request for Customization: https://www.imarcgroup.com/request?type=report&id=2232&flag=E

About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include detailed market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals, licensing guidance, branding, marketing and sales strategies, competitive benchmarking, pricing research, and procurement insights.

Contact Us:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-201-971-6302