The global men’s swimwear market was valued at USD 4.97 billion in 2023 and is projected to reach USD 7.78 billion by 2030, growing at a CAGR of 6.8% from 2024 to 2030. The market growth is largely driven by evolving fashion trends and styles in men’s clothing, which have significantly increased the appeal and demand for men’s swimwear. Swimwear has transformed from a purely functional garment to a fashion-forward accessory, with designers and brands introducing innovative designs, vibrant colors, and diverse patterns that cater to varying consumer tastes. This expansion in design options has broadened the demographic appeal of swimwear beyond traditional beachgoers, making it a staple in men’s wardrobes for a variety of recreational and social settings.

Changing consumer habits and a heightened focus on recreation, fitness, and outdoor activities are further fueling demand for versatile and practical swimwear. Modern consumers seek attire that is not only suitable for swimming or beach use but can also transition seamlessly to casual or informal occasions. This demand has encouraged the development of swimwear using fast-drying fabrics, moisture-wicking materials, and ergonomic cuts, ensuring comfort and performance during a range of dynamic activities. Additionally, a cultural shift toward wellness and fitness has motivated men to participate more actively in outdoor activities, including swimming, water sports, and beach workouts. This trend has created a demand for functional swimwear that combines style with performance features such as quick-drying properties, UV protection, and enhanced durability. Consequently, swimwear is increasingly viewed as both a practical and fashionable choice, aligning with contemporary lifestyle preferences and health-conscious consumer behavior.

In terms of regional performance, Asia Pacific held the largest market revenue share of 43.44% in 2023, reflecting the region’s growing fashion consciousness, rising disposable incomes, and increasing engagement in recreational activities. Within the region, China’s men’s swimwear market is expected to witness rapid growth, driven by a combination of urbanization, fashion adoption, and increasing participation in water-based sports and leisure activities.

Key Market Trends & Insights:

• In 2023, the Asia Pacific region accounted for the largest market revenue share of 43.44% in the global men’s swimwear market. This dominant position can be attributed to factors such as rising disposable incomes, increasing fashion consciousness, and a growing participation in recreational and water-based activities across the region. Consumers in Asia Pacific are increasingly prioritizing style, functionality, and comfort in their swimwear choices, which has reinforced the region’s leading market position.

• Within Asia Pacific, the men’s swimwear market in China is expected to witness rapid growth. This growth is driven by a combination of factors, including urbanization, increased awareness of fitness and wellness, rising demand for stylish and functional swimwear, and expanding retail infrastructure. The Chinese market is witnessing a surge in both casual and performance-oriented swimwear, catering to consumers engaged in beach activities, water sports, and leisure swimming.

• By fabric, the polyester segment held the largest market revenue share of 35.1% in 2023. Polyester is highly favored in swimwear due to its durability, lightweight nature, resistance to stretching, and fast-drying properties, making it suitable for both recreational and athletic applications. The fabric’s versatility and cost-effectiveness continue to drive its adoption across global men’s swimwear collections.

• By distribution channel, the offline segment dominated the market, securing the largest revenue share in 2023. The dominance of offline channels is supported by brand-exclusive stores, retail chains, sportswear outlets, and specialty shops, which provide consumers with the opportunity to experience the product firsthand, evaluate fabric quality and fit, and explore a wide range of designs. Despite the growth of e-commerce, the offline segment remains crucial for consumer engagement, brand loyalty, and overall sales in the men’s swimwear market.

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Market Size & Forecast:

• 2023 Market Size: USD 4.97 Billion

• 2030 Projected Market Size: USD 7.78 Billion

• CAGR (2024-2030): 6.8%

• Asia Pacific: Largest market in 2023

Key Companies & Market Share Insights:

Some of the key companies operating in the global men’s swimwear market include Jack Wills, Mr Porter, Male-HQ, Calvin Klein, and Topman. These brands are focusing on innovation, sustainability, and style, offering a wide range of swimwear products that cater to different consumer preferences and market segments.

Jack Wills offers eco-friendly mid-length swim shorts for men, crafted from over 95% recycled polyester. These swim shorts feature an elasticated waistband with a drawstring for a customizable and comfortable fit. The material is sourced from sustainably recycled plastic bottles, reflecting the brand’s commitment to environmentally responsible fashion. This approach caters to the growing consumer demand for sustainable and ethically produced swimwear while maintaining comfort, durability, and style.

Mr Porter, through its range of men’s swimwear brands such as Orlebar Brown, Vilebrequin, and Polo Ralph Lauren, provides a diverse selection of swimwear options. These products are designed to offer UV protection, combining functionality with a smarter and more fashionable style. Consumers can choose from a variety of printed designs, colors, and patterns, making the swimwear suitable for both beachwear and casual leisure activities. By offering both performance features and aesthetic appeal, Mr Porter caters to style-conscious consumers seeking high-quality, functional swimwear.

Key Players

• Jack Wills

• MR.G'S Designs

• Male-HQ

• Mr Porter

• Marcuse

• Calvin Klein

• Topman

• Helly Hansen

• Everlane

• Faherty Brand

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Conclusion:

The global men's swimwear market is experiencing significant growth, driven by evolving fashion trends, increased consumer awareness of sustainability, and a growing emphasis on fitness and outdoor activities. Asia Pacific leads the market, with China anticipated to witness rapid growth. Key players are focusing on innovation and sustainability to meet the rising demand for stylish and functional swimwear.