Europe Toys Market Forecast by 2033

Market Size in 2024: USD 27.82 Billion
Market Forecast in 2033: USD 48.22 Billion
Market Growth Rate 2025-2033: 5.7%

The Europe toys market reached USD 27.82 billion in 2024 and is projected to expand to USD 48.22 billion by 2033, growing at a CAGR of 5.7% during 2025-2033. This growth is supported by the rising demand for eco-friendly packaging, the increasing popularity of smart and interactive toys, and the growing need for specialized toys catering to children with diverse developmental needs.

Growth Drivers of the European Toys Market

Rising Demand for Smart and Interactive Toys

The European toy market shifts to smart toys with artificial intelligence, sensors and connectivity. Smart toys recognize gestures. These toys recognize the child's voice. These toys apply their knowledge to the child's development. Clementoni introduced AIRO in October 2024 a robot with artificial intelligence for education This robot teaches science technology engineering and mathematics skills to children who are at least nine years old. Such tools provide entertainment while educating. They also appeal to educators and parents. The increasing uptake of smart toys reflects a wider trend in Europe, digital learning and play.

Increasing Adoption of Green Packaging Solutions

Europe's toy market trends toward sustainability. Consumers are concerned with plastics. Because of that, manufacturers are opting for biodegradable, recyclable, and plant-based packaging. The EU has imposed regulations about how plastic waste is reduced. Green packaging helps to reduce the package's carbon footprint, contribute to the brand's reputation, and increase consumer faithfulness to the brand. As it helps with these factors, toy companies are choosing more sustainable packaging due to consumer demand and lower costs.

Growing Demand for Toys Supporting Children with Special Needs

The growing number of cases of autism spectrum disorder (ASD) in Europe is also impacting toy design and innovation. Reported rates of ASD among children aged 5-18 in Europe range between 0.8% to 1.4%. Toys that assist in communication, self-regulation and independent play have become popular, such as fidget spinners, textured balls, and weighted blankets, to help children with sensory difficulties. Role-play sets and interactive dolls can also help develop social skills, and as a result more attention is focused on inclusive toys and toys for other abilities.

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Europe Toys Market Segmentation

Analysis by Product Type

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

Analysis by Age Group

• Up to 5 years
• 5 to 10 years
• Above 10 years

Analysis by Sales Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Department Stores
• Online Stores
• Others

Analysis by Country

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Europe Toys Market News:

• January 2024: Click Europe launched a new range of eco-friendly puzzles and games under its boppi brand at the London Toy Fair.
• January 2024: Merlin Entertainments, LEGO Group, and Hasbro announced the launch of Peppa Pig LEGO® DUPLO® building bricks.
• February 2024: Millimages partnered with PlaybyPlay to release Molang plush toys across Europe and Latin America, targeting Christmas 2024.
• September 2024: HTI Group acquired Sambro International, becoming the UK’s largest privately-owned toy company with sales exceeding EUR 120 million.
• December 2024: Sky Castle Toys and Jazwares signed a multi-year partnership to expand Sticki Rolls™ distribution across North America and Europe.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

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