The global hydrolyzed wheat protein market size was valued at USD 157.89 million in 2024 and is projected to reach USD 243.93 Million by 2030, growing at a CAGR of 7.5% from 2025 to 2030. The market growth is primarily driven by the increasing consumer awareness of the multiple benefits of hydrolyzed wheat protein in personal care and cosmetic products.

Hydrolyzed wheat protein is widely recognized for its exceptional moisturizing, strengthening, and repairing properties, making it a key ingredient in various hair care and skin care formulations. It helps improve hair elasticity, adds shine, and enhances skin hydration, leading to its growing preference among cosmetic formulators. Additionally, the rising inclination toward plant-based and natural ingredients in beauty and personal care products is further boosting the demand for hydrolyzed wheat protein, as it aligns with clean beauty and sustainability trends.

With consumers becoming increasingly mindful of the ingredients used in their personal care products, there is a noticeable shift toward cleaner, safer, and more sustainable alternatives. Hydrolyzed wheat protein fits well within this trend, being derived from natural plant sources and offering effective results without harsh chemicals.

Beyond cosmetics, the food and beverage industry also plays an important role in driving market growth. Hydrolyzed wheat protein is used as a functional ingredient in various food applications to enhance the nutritional content, texture, and flavor of products. Its versatility and health benefits make it a preferred choice among food manufacturers aiming to cater to the growing demand for nutritious and high-quality food options.

Moreover, continuous advancements in extraction and processing technologies have significantly improved the purity, functionality, and overall performance of hydrolyzed wheat protein. These innovations are making the ingredient more efficient and appealing to both manufacturers and end-users, thereby fostering its adoption across multiple industries.

Key Market Trends & Insights:

• The North America hydrolyzed wheat protein industry held the dominant position in the global market, accounting for the largest revenue share of 39.9% in 2024. This strong regional presence can be attributed to the growing consumer preference for natural, sustainable, and plant-based ingredients in both personal care and food products. The region’s well-established cosmetics, skincare, and food processing industries, along with increasing awareness of product quality and ingredient transparency, have further supported market expansion.

• Within North America, the U.S. hydrolyzed wheat protein industry is anticipated to witness significant growth over the forecast period. This growth is primarily driven by the rising demand for clean-label beauty products, the popularity of vegan and organic formulations, and the increasing incorporation of hydrolyzed wheat protein in food and beverage applications to enhance nutritional value and texture. The presence of key manufacturers and strong investment in product innovation are also contributing factors to the country’s positive market outlook.

• Based on application, the food and beverages segment dominated the global hydrolyzed wheat protein market in 2024, holding the largest share of revenue. This dominance is due to the growing use of hydrolyzed wheat protein as a functional ingredient that improves the nutritional profile, taste, and overall quality of various food products. It is commonly used in bakery, confectionery, and processed food items, reflecting its versatility and nutritional benefits.

• By distribution channel, the offline segment accounted for the largest share of the market in 2024. Supermarkets, hypermarkets, specialty stores, and pharmacies remain the preferred purchasing points for consumers seeking trusted and branded products. The strong presence of offline retail networks allows consumers to access a wide variety of hydrolyzed wheat protein-based products, benefit from product demonstrations, and make informed purchasing decisions based on quality assurance and brand credibility.

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Market Size & Forecast:

• 2024 Market Size: USD 157.89 Million

• 2030 Projected Market Size: USD 243.93 Million

• CAGR (2025-2030): 7.5%

• North America: Largest market in 2024

• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

Some of the major companies operating in the hydrolyzed wheat protein market include ADM, Agridient B.V., MGP, ROQUETTE AMILINA, Cargill, Incorporated, Manildra Group, and several others. These companies are key players contributing to the market’s growth through their extensive product portfolios, global presence, and focus on innovation to meet the rising demand for natural and functional protein ingredients.

ADM, headquartered in the U.S., is a leading global corporation engaged in food processing and commodities trading. The company provides a wide range of agricultural products and value-added ingredients catering to various industries, including food, beverages, and personal care. ADM’s portfolio includes hydrolyzed wheat protein, which is part of its broader range of wheat protein-based products. These ingredients are widely used in food formulations to enhance nutritional content, improve texture, and support clean-label product development.

Agridient B.V. is an international supplier of high-quality ingredients and chemicals serving the food, feed, and manufacturing sectors. The company focuses on delivering innovative and sustainable ingredient solutions tailored to customer needs. Under its HWG 2009 product line, Agridient offers lightly hydrolyzed wheat protein, which is primarily utilized in instant drink mixes, nutritional bars, and other health-focused snack products. This product line highlights the company’s commitment to providing functional and nutritional solutions that align with the growing consumer demand for convenient, protein-enriched foods.

Together, these leading companies play a crucial role in shaping the hydrolyzed wheat protein market landscape by focusing on quality enhancement, technological innovation, and expanding their global distribution networks to cater to the increasing demand across multiple industries.

Key Players

• ADM

• Agridient B.V

• MGP

• ROQUETTE AMILINA

• Cargill, Incorporated

• Manildra Group

• Crespel & Deiters GmbH & Co. KG

• CropEnergies AG

• Kroener-Staerke GmbH

• Roquette Frères

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Conclusion:

The hydrolyzed wheat protein market is poised for steady expansion, fueled by increasing consumer demand for natural, plant-based, and functional ingredients across sectors like food & beverages and personal care. Regions with strong health and wellness trends, advanced manufacturing capabilities, and established distribution networks — especially North America — will continue to lead in revenue. Meanwhile, the trend toward “clean label” products, greater ingredient transparency, and growing digital sales channels are reshaping how manufacturers develop, market, and distribute hydrolyzed wheat protein products.