The global instant coffee market size is anticipated to reach USD 110.28 billion by 2030 and is expected to expand at a CAGR of 5.4% during the forecast period, according to a new report by Grand View Research, Inc. The market is driven by evolving consumer habits, technological innovation, and expanding distribution networks. As lifestyles become increasingly fast-paced, particularly in urban centers, the demand for convenient and time-saving beverage options has surged. With its ease of preparation and long shelf life, instant coffee has emerged as a preferred choice among consumers seeking quick caffeine fixes without compromising taste or quality.

Moreover, rising disposable incomes in emerging economies have broadened the consumer base for instant coffee, enabling greater access to premium and specialty variants. Innovations in freeze-drying and spray-drying technologies have significantly enhanced instant coffee's flavor retention and aroma, making it more appealing to discerning coffee drinkers. This technological refinement has allowed manufacturers to cater to mass-market and premium segments, thereby diversifying product offerings and boosting overall market value.

The proliferation of e-commerce platforms and modern retail formats has also played a pivotal role in market expansion. Online sales channels have facilitated wider product availability and consumer reach, while supermarkets and hypermarkets remain key purchase points. Additionally, the growing popularity of flavored and single-origin instant coffee products reflects a shift in consumer preferences toward more personalized and high-quality experiences.

Order a free sample PDF of the Instant Coffee Market Intelligence Study, published by Grand View Research.

Further key findings from the report suggest:

• By packaging, the instant coffee jar packaging accounted for a revenue share of 48.70% of the global revenue in 2024.

• By nature, the conventional instant coffee market accounted for a revenue share of 95.87% of the global revenue in 2024.

• By distribution channel, the sales of instant coffee through the B2C channel accounted for a revenue share of 80.41% of the global revenue in 2024.

• The instant coffee market in North America is expected to grow at a CAGR of 5.5% from 2025 to 2030.

• The instant coffee market in the U.S. is expected to grow at a CAGR of 5.3% from 2025 to 2030.

List of Key Players in the Instant Coffee Market 

• Nestlé S.A.

• Starbucks Coffee Company

• Bevzilla

• Sleepy Owl Coffee

• The Good Life Company (TGL Co.)

• Tata Consumer Products Limited

• Rage Coffee

• Louis Dreyfus Company

• Little’s Coffee Ltd

• Tim Hortons

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About Grand View Research:

Grand View Research, Inc. is a market research and consulting company that provides off-the-shelf, customized research reports and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and energy. With a deep-seated understanding of varied business environments, Grand View Research provides strategic objective insights.