The global hummus market reached USD 4.4 billion in 2024 and is projected to double to USD 8.8 billion by 2033, expanding at a robust CAGR of 7.89%. Driven by rising health awareness, increased consumer preference for plant-based proteins, and the versatility of hummus in dips, spreads, and snacks, the market is benefiting from clean‑label trends and growing innovation in flavors and packaging.

STUDY ASSUMPTION YEARS

• BASE YEAR: 2024
• HISTORICAL YEAR: 2019–2024
• FORECAST YEAR: 2025–2033

HUMMUS MARKET KEY TAKEAWAYS

• Significant growth: The global hummus market size is projected to grow from USD 4.4 billion in 2024 to USD 8.8 billion by 2033, at a CAGR of 7.89%.
• Health trends: Rising health concerns and demand for plant-based protein are key growth drivers.
• Flavor innovation: Increasing popularity of Mediterranean and global flavors, with new varieties like edamame, garlic, black, lentil, white, and others.
• Packaging expansion: Growth in tubs/cups, jars/bottles, and other packaging types boosts convenience and shelf appeal.
• Distribution shift: Supermarkets/hypermarkets, convenience stores, online channels, and others are fueling wider availability.
• Regional dominance: North America leads the market, driven by rising awareness of hummus benefits and growing demand.
• Clean‑label focus: Consumers increasingly seek no‑additive, allergen‑free, clean‑label hummus options.

MARKET GROWTH FACTORS

1. Rising Health Consciousness Driving Demand

Consumers increasingly prefer plant-based and protein-rich diets, making hummus a popular healthy snack option. Rich in fiber, vitamins, and minerals, hummus appeals to fitness enthusiasts and health-focused individuals. Classic and lentil-based types are especially sought after due to their nutritional balance and versatility. Packaged conveniently in tubs and jars, it fits modern, busy lifestyles. Growing awareness about cholesterol-free and gluten-free diets also supports this trend. Retailers and cafes use hummus in wraps, bowls, and platters to meet wellness demand. This health-driven adoption fuels steady global market expansion.

2. Expanding Vegan and Vegetarian Population

The global shift toward veganism is significantly boosting hummus consumption. As a natural, plant-based protein source, hummus serves as a perfect meat alternative. Consumers opt for varieties like edamame and black hummus for their high-protein content and unique flavors. Packaged formats such as jars and tubs enhance accessibility for quick meals. Restaurants and households increasingly use hummus as dips, spreads, and salad dressings. The vegan movement’s rise in Western and Asian markets propels consistent demand growth. This aligns with sustainable food choices, driving steady expansion across retail and online channels globally.

3. Product Innovation and Flavor Diversification

Manufacturers are introducing innovative flavors to attract diverse consumers. Beyond the traditional classic hummus, options like garlic, spicy, and edamame hummus are gaining traction. These innovations enhance culinary versatility, catering to regional palates and gourmet food trends. Packaging innovations—especially portable cups—encourage on-the-go consumption. Premium variants using organic chickpeas and olive oil are also trending. The fusion of Mediterranean taste with local ingredients increases appeal across demographics. This constant innovation helps brands differentiate and sustain consumer interest, driving strong market growth worldwide.

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MARKET SEGMENTATION

By Type

• Classic (traditional chickpea and tahini)
• Lentil
• Edamame
• Garlic
• Black
• White
• Others

By Packaging Type

• Tubs/Cups
• Jars/Bottles
• Others

By Distribution Channel

• Convenience Stores
• Supermarkets and Hypermarkets
• Online Stores
• Others

Breakup by Region

North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, and Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa

REGIONAL INSIGHTS

North America dominates the hummus market, driven by a strong health-driven consumer base increasingly embracing plant‑based proteins and the Mediterranean diet. High awareness of hummus’s nutritional benefits - such as fiber, low glycemic load, and protein - fuels demand. Growing distribution through modern retail and online channels further reinforces its leadership position.

RECENT DEVELOPMENTS & NEWS

Recent trends highlight innovation in flavors and sustainable packaging. Companies are launching creative flavor profiles beyond classic hummus - such as turmeric, blueberry‑infused or lavender variants - and expanding into functional, allergen‑free lines. There is also investment in resealable tubs, single‑serve packs, and eco‑friendly packaging to address consumer demand for convenience and sustainability. These developments underscore rising consumer expectations for healthy, tasty, and responsibly‑packaged hummus options.

KEY PLAYERS

Athenos, Bakkavor Group, Boar's Head Provision Co. Inc., Cedar’s Mediterranean Foods Inc., Haliburton International Foods, Inc., Hope Foods, LLC (Savencia Fromage & Dairy), Hummus Goodness, Lantana Foods, Sabra Dipping Company, LLC, Sevan AB, Strauss Group Ltd., T. Marzetti Company (Lancaster Colony Corporation), Tribe Hummus, etc.

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