If your business needs a pop of color—perhaps for color-coded inventory or a vibrant branding element—can thermal technology meet the demand? The choice is limited. A direct thermal printer offers low cost but zero color options. A thermal transfer printer allows for a dedicated colored ribbon, but that’s still a single color, not a full-color image. The reality is, if your labels require high-resolution logos, product photos, or complex graphics, you should bypass thermal limitations entirely. For that level of vibrancy and detail, the superior choice remains tried-and-true inkjet or laser printing technology. Click here to learn more