Global Multivitamin Gummies Market Overview

The global multivitamin gummies market was valued at USD 5.15 billion in 2022 and is projected to reach USD 12.03 billion by 2030, expanding at a CAGR of 11.2% from 2023 to 2030. The industry’s growth is primarily driven by increasing consumer awareness of health and wellness, combined with the rising prevalence of vitamin deficiencies worldwide.

Multivitamin gummies typically contain a blend of essential nutrients, including vitamins C, A, D, E, K, B6, thiamine, B12, and folic acid. These vitamins support a range of bodily functions such as immunity, energy production, and bone health. Consumers are increasingly looking for health products that also offer a pleasant taste, prompting manufacturers to offer gummies in a variety of appealing flavors to attract a wider audience.

The COVID-19 pandemic further boosted demand for convenient immune-supporting supplements, as it brought heightened focus to immune health. Multivitamin gummies became popular for their ease of consumption and ability to combine multiple essential nutrients into a single dosage format.

Order a free sample PDF of the Multivitamin Gummies Market Intelligence Study, published by Grand View Research.

Support from government agencies, NGOs, and regulatory authorities is also aiding market growth. For instance, in June 2022, the U.S. Food & Drug Administration (FDA) launched the “Supplement Your Knowledge” initiative to educate consumers, healthcare professionals, and educators about the proper use and benefits of dietary supplements.

In addition, companies are increasingly introducing age- and condition-specific gummy formulations, which further drives consumer interest—particularly among adults. For example, vitafusion, a brand owned by Church & Dwight Co. Inc., offers specialized products such as vitafusion Multi + Immune Support and vitafusion Multi + Beauty, which target immunity and skin & hair health, respectively.

Key Market Trends & Insights

• North America held the largest share of the global multivitamin gummies market in 2022, accounting for 37.6% of total revenue.
• The U.S. market is expected to register a significant CAGR of 10.2% over the forecast period.
• By source, the gelatin segment led the market with a 68.3% revenue share in 2022.
• In terms of end-use, the adult segment dominated, contributing 32.6% of total revenue in 2022.
• By application, the prenatal health segment accounted for a 16.02% share in 2022.

Market Size & Forecast Summary

• 2022 Market Size: USD 5.15 Billion
• 2030 Forecasted Market Size: USD 12.03 Billion
• CAGR (2023–2030): 11.2%
• Leading Region (2022): North America
• Fastest-Growing Region: Asia Pacific

Key Companies & Market Share Insights

The multivitamin gummies market is highly competitive, with numerous companies launching innovative products to capture consumer interest. These innovations focus on clean-label ingredients, targeted health benefits, and sugar-free formulations to meet evolving consumer preferences.

For instance, in May 2023, SmartyPants Vitamins introduced a line of sugar-free omega and multivitamin gummies tailored for prenatal care, children’s health, and women’s wellness. These gummies contain monk fruit as a natural sweetener and omega sourced from flaxseed oil.

Key players in the global multivitamin gummies market include:

• SmartyPants Vitamins
• Pharmavite LLC
• Garden of Life
• OLLY Public Benefit Corporation
• Vitafusion (Church & Dwight Co., Inc.)
• Halcon Group
• Nature’s Way Brands, LLC
• MRO MARYRUTH, LLC
• Viteey
• Bayer AG
• GNC Holdings, LLC

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion

The global multivitamin gummies market is witnessing rapid growth, fueled by a combination of health-conscious consumer behavior, increasing awareness of nutritional deficiencies, and a preference for convenient supplement formats. With a robust CAGR of 11.2% through 2030, the market is expected to more than double its size within the forecast period.

North America remains the largest market, while Asia Pacific emerges as the fastest-growing region, indicating global opportunities for expansion. The market is further supported by government initiatives, regulatory backing, and the increasing availability of innovative, targeted gummy formulations across demographics.

As consumers continue to prioritize health, wellness, and convenience, the multivitamin gummies market is set to play a pivotal role in the broader dietary supplement industry, offering both functional benefits and appealing consumption experiences.