Market Overview:

The global fresh vegetables market size was valued at USD 714.25 billion in 2023 and is projected to grow from USD 731.18 billion in 2024 to USD 921.09 billion by 2032, exhibiting a CAGR of 2.93% during the forecast period. Key fresh vegetables market trends include rising consumer awareness around nutrition and wellness, increased demand for locally sourced and organic produce, and the expansion of e-commerce platforms for grocery delivery.

Asia Pacific dominated the fresh vegetables market with a commanding 63.9% share in 2023, driven by large populations, growing urbanization, and shifting dietary habits toward plant-based foods. Meanwhile, the U.S. fresh vegetables market is projected to reach USD 85.92 billion by 2032, fueled by strong consumer focus on healthy eating — a central theme among current fresh vegetables market trends globally. Innovations in cold chain logistics and sustainable packaging are also shaping the future trajectory of the industry.

Fresh vegetables are inherently perishable, which has intensified the need for efficient supply chain management to minimize post-harvest losses and ensure premium-quality produce reaches consumers. As health consciousness rises globally, consumer preferences are shifting toward nutrient-rich, minimally processed foods—fueling fresh vegetables market growth. Additionally, urbanization, rising disposable incomes, and the proliferation of modern retail channels—including online grocery platforms—are further propelling demand.

Factors such as seasonal variability, economic fluctuations, and changing dietary trends continue to influence demand patterns. However, the long-term trajectory of fresh vegetables market growth remains robust, supported by government initiatives promoting healthy eating, innovations in cold chain logistics, and growing awareness of plant-based diets. With sustainability and food safety becoming key priorities, stakeholders across the value chain are investing in technology and traceability systems to meet evolving consumer expectations and sustain momentum in the fresh vegetables market growth.

LIST OF KEY COMPANIES PROFILED IN THE REPORT

• Dole Plc. (Ireland)
• Fresh Del Monte Produce Inc. (U.S.)
• H. Robinson Worldwide, Inc. (U.S.)
• Binder International GmbH & Co. KG (Germany)
• Keelings (Ireland)
• Wang Zeng International Limited (U.K.)
• Mirak Group (UAE)
• Favco (Australia)
• Vegpro International Inc. (Canada)
• Mazzoni S.p.A. (Italy)

Segmentation:

Increasing Preference for a Vegan Diet to Help Others Segment Dominate Market

Based on type, the market is divided into onions, potatoes, tomatoes, cucumbers, cabbage, eggplants, and others. The other segment includes carrots, broccoli, mushrooms, corn, garlic, asparagus, and green beans. The other segment is predicted to dominate the market due to the increasing preference for a vegan diet among individuals to lead a healthier life.

Household Segment to Dominate Market Owing to Rising Global Population

Based on end use, the market has been segregated into household and commercial. The household segment is anticipated to dominate the global fresh vegetables market share due to the growing global population. This factor will increase the demand for healthy foods, which will positively impact the sales of fresh vegetables.

Availability of a Wide Array of Products to Boost Customer Footfall in Offline Stores

Based on the distribution channel, the market is segmented into online and offline. The offline segment might hold the biggest market share during the forecast period as offline stores offer a wide range of fresh vegetables that customers can choose from. Moreover, they can personally inspect the quality of the products before purchasing them, further strengthening the segment’s growth.

With respect to region, the market covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Source: https://www.fortunebusinessinsights.com/fresh-vegetables-market-110977

Report Coverage:

The report delivers an in-depth analysis of the fresh vegetables market, mapping high-demand product types, dominant distribution channels, and key end-use segments. It profiles leading market participants and tracks the newest consumer trends and industry milestones. Additional growth catalysts—ranging from shifting dietary preferences to logistical innovations—are also examined.

Growth Drivers & Challenges:
People are buying more fresh vegetables because they want to be healthier and avoid illnesses like heart disease and diabetes. This is increasing the demand for organic produce. At the same time, it's difficult and expensive for smaller farms to get an official organic certification, which limits how much organic produce is actually available to buy.

Regional Insights:

Asia Pacific Dominated the Global Market Owing to Large-Scale Production of Fresh Vegetables

Asia Pacific held the largest global market share in 2023 as the region is known for its large-scale production of fresh vegetables. Countries such as India and China, are the world’s leading producers and exporters of vegetables. As per the Ministry of China, the country produced an astounding 680 million metric tons of vegetables in 2022. These factors are expected to help the region dominate the global market.

North America is also anticipated to show healthy growth due to the increasing adoption of a vegan diet in countries such as the U.S. and Canada.

Competitive Landscape:

Leading Market Players to Focus On Partnerships and Acquisitions to Remain Competitive

Some of the top companies operating in the market are announcing partnerships, acquisitions, and mergers & acquisitions to expand the capacity of producing fresh vegetables. They are also using these strategies to launch new and exotic varieties of vegetables. These business decisions will help them expand their current customer base.

Notable Industry Development:

April 2024 – Gopuff, an American retail company, announced its partnership with Misfits Market, an online grocery delivery platform. Through this collaboration, the companies plan to introduce over 300 fresh grocery items across the U.S., including fruits, vegetables, dairy, and poultry, to customers' doorsteps in 15 minutes.