Market Overview:

The latest green coffee market trends point towards consistent global expansion and shifting consumer preferences. The market size was USD 38.37 billion in 2023 and is projected to grow from USD 39.97 billion in 2024 to USD 56.14 billion by 2032 at a CAGR of 4.34%. A key driver for this growth is the rising awareness of green coffee's health benefits, which is projected to push the U.S. market to an estimated USD 10.99 billion by 2032. Regionally, Europe led the market with a dominant share of 33.39% in 2023.

List of Key Players Profiled in the Report:

• The Hamburg Coffee Company (Germany)
• Neumann Kaffee Gruppe (Germany)
• Merchants of Green Coffee (U.S.)
• Belco S.A. (France)
• Starbucks Corporation (U.S.)
• Nordic Approach S.A. (Norway)
• Golden Bean Trade (Brazil)
• Atlantica Coffee (Brazil)
• Group MAGNUS The Green Coffee Brazil (Brazil)
• WS Cafe (Vietnam)

Segments:

Based on type, the market is bifurcated into Arabica and Robusta.

On the basis of end product, the market is divided into roasted coffee, green coffee bean extract, and instant/soluble coffee.

Geographically, the market is split into North America, South America, Asia Pacific, Europe, and the Middle East & Africa.

Source: https://www.fortunebusinessinsights.com/green-coffee-market-106635

Report Coverage – Key Highlights:

The report provides a comprehensive analysis of the global green coffee market, including:

• Market Dynamics: In-depth assessment of key growth drivers, challenges, restraints, opportunities, and emerging threats shaping the industry landscape.
• Regional Insights: Detailed evaluation of regional market trends, developments, and growth patterns across major geographies.
• Competitive Landscape: Profiles of leading industry players and their market positioning.
• Strategic Analysis: Overview of core strategies adopted by key market participants, including innovation, expansion, and sustainability initiatives.
• Industry Developments: Coverage of recent activities such as new product launches, partnerships, joint ventures, mergers, and acquisitions.

Market Trends and Growth Outlook:

The global green coffee market is expanding, primarily driven by consumer demand for natural, organic, and sustainably sourced products. Growth is fueled by rising health consciousness and awareness of green coffee's antioxidant properties. Unroasted beans are in particularly high demand due to their superior chlorogenic acid content, attracting both health-focused consumers and functional food manufacturers. This upward trend is further supported by expanding e-commerce, broader distribution channels, and innovation in green coffee-based supplements and beverages.

Expanding Market Reach

The green coffee market has expanded beyond health food stores and specialty coffee shops. With the growth of e-commerce platforms and online retailers, green coffee products are now accessible to a broader audience. This increased market reach is anticipated to boost sales and revenue for green coffee producers in the coming years.

Health Benefits of Green Coffee:

Green coffee is distinguished by its high concentration of antioxidants, particularly chlorogenic acid, which is associated with several physiological benefits. Key potential advantages include:

• Metabolic Support: Chlorogenic acid may enhance metabolism, contributing to more effective weight management.
• Cardiovascular Health: Research suggests a link between green coffee consumption and reduced blood pressure, thereby lowering the risk of heart disease.
• Anti-inflammatory & Antioxidant Effects: The rich antioxidant profile helps mitigate oxidative stress and combat inflammation within the body.

Drivers & Restraints:

Growing Use in Nutraceuticals & Dietary Supplements to Boost Market Growth

The growth of the green coffee market is primarily driven by increasing consumer awareness of its various health benefits. Green coffee beans are rich in chlorogenic acid, a readily absorbable antioxidant, which has significantly boosted the product's popularity. Studies have shown that green coffee can aid in weight loss, making it popular among obese and overweight individuals.

Due to these health benefits, green coffee is increasingly used in nutraceutical products and dietary supplements. A growing focus on health and immunity is expected to further propel the market during the forecast period. However, price volatility of green coffee beans may somewhat hinder market growth.

Regional Insights:

Europe is expected to lead the global green coffee market share during 2021-2028. The region is witnessing a notable uptick in product adoption for further processing in instant coffee and roasted coffee products. Specialty coffee products are gaining popularity among health-conscious consumers across Germany, Spain, and Italy.

North America will witness growth owing to the thriving nutraceutical sector. The region is witnessing heavy usage of nutraceutical products and dietary supplements. Rise of the fitness sector and presence of major players such as Starbucks will drive the regional market forward.

Meanwhile, the market in the Asia Pacific will record notable growth during the analysis period due to rising disposable incomes of consumers and increased spending on premium-quality coffee products.

Green Coffee Market Future Outlook

• Growing Demand for Specialty Coffee: More consumers are seeking specialty coffee options. This trend boosts the green coffee market as buyers look for unique flavors and origins.

• Health Consciousness: Green coffee is often marketed for its health benefits. Its high antioxidant content appeals to health-focused consumers, driving sales in this segment.

• Sustainable Practices: There is an increasing focus on sustainability. Consumers are favoring ethically sourced green coffee, which encourages farmers to adopt eco-friendly practices.

Competitive Landscape

Industry Development:  

June 2021: Neumann Kaffee Groupe partnered with Advanced Coffee Equity to conduct a quality control-focused training to capitalize on the growing green coffee trend in the U.S.