Market Overview

The China food service market size was USD 454.80 billion in 2022. The market is projected to grow from USD 504.52 billion in 2023 to USD 1,061.16 billion by 2030, exhibiting a CAGR of 11.21% during the forecast period. Fortune Business Insights™ shares this information in its report titled “China Food Service Market, 2023-2030.”

China is a fast-paced growing country in the food service sector owing to its consumer base capturing the majority of the share in food and beverages consumption. The usage of new technology such as using e-menus, online reservations, mobile ordering, and payment apps is projected to assist in market development. With international market players have been focusing on expanding their businesses in China, the market offers prosperous growth opportunities.

List of Key Players Profiled in the Market Report

• McDonald's (U.S.)
• Starbucks (U.S.)
• Ajisen Holding Limited (China)
• Restaurant Brands International Inc.(Canada)
• China Quanjude (Group) Co. Ltd.(China)
• Dominos (U.S.)
• KFC Corporation (U.S.)
• Yum! Brands, Inc (U.S.)
• Tim Hortons (Canada)
• Yoshinoya Holdings Co., Ltd. (Japan)

Segmentation

On the basis of type, the market is divided into full service restaurants, quick service restaurants, institutes, and others.

Report Coverage

The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market's key players.

Source: https://www.fortunebusinessinsights.com/china-food-service-market-107657

Drivers and Restraints

Increasing Demand For Prepared Food To Drive Market Enhancement

The food service market in China is expanding, driven primarily by the rising consumer demand for prepared foods. This trend is fueled by working professionals seeking time-saving and convenient meal solutions. Key market drivers include the ease of use, quick delivery, and high nutritional value of these products. Furthermore, a growing interest in premium, nutritious ready-to-eat meals among discerning consumers is accelerating this growth.

However, a significant challenge to the market is a growing consumer preference for traditional Chinese and regional cuisines over international food offerings.

China Food Service Market Growth

China's food service market is experiencing robust growth, rebounding strongly post-pandemic. This expansion is fueled by rising disposable incomes, rapid urbanization, and the pervasive influence of technology.

Digitalization is paramount, with delivery platforms like Meituan and Ele.me dominating consumer habits and driving off-premise dining. Key trends shaping the market include a heightened demand for healthier, plant-based options and a growing appetite for premium, experience-driven dining.

Chain restaurants are rapidly gaining market share over independent operators due to their brand consistency and resilient supply chains. The rise of "new retail" formats, blending online ordering with ready-to-cook meals, is also a significant factor. While competition is fierce, the market’s trajectory remains positive, driven by convenience, innovation, and evolving consumer tastes.

Competitive Landscape

Targeted Marketing Campaigns By Key Players To Drive Market Edge

In terms of the competitive landscape, the market has the presence of established and emerging food service companies. Some of the major players who hold the largest part in the China food service market share have been using targeted marketing campaigns such as the Fruit and Vegetables 100+ program launched by Yum! China with the aim to promote balanced diets and healthy lifestyles. Furthermore, the brand introduces new food items which are integrated with the traditional cuisines of a particular region. The food products offered are targeted mainly towards the local food enthusiast looking forward to enjoying new and flavorful food offerings.

Key Industry Development

• January 2022- Starbucks partnered with China's Meituan to serve its Chinese customers to order coffee delivery using the super-app platform. The motive of the company is to expand delivery services in China.