Japanese digital platforms constitute the Japan Online Accommodation Market, where users search and compare, and finalize bookings for lodging facilities such as hotels and hostels and vacation rentals, and resorts throughout Japan. The market continues to grow because travelers increasingly use digital platforms, more visitors are coming into Japan, and people prefer to book accommodations from mobile devices. Travelers currently look for practicality together with an extensive selection of accommodations and immediate booking functionality that internet booking websites successfully deliver. Rolling demand becomes stronger due to tourism promotion by governments and modern mobile technology improvements in booking procedures.

JTB Group

JTB Corp. is a holding company. The company, through its subsidiaries, operates in the travel industry. It sells tickets on passenger railroads and other means of transport; develops tourist resorts, and travel and sightseeing facilities; develops and operates health/recreation facilities; publishes and sells books, and provides travel-related information; sells travel-related products; engages in publicity, advertising and planning, agency, and implementation of events; plans and implements international/domestic conferences; sells, rents, and manages real estate; operates as a motor truck carrier and forwarding agency, and a non-life insurance agent and life insurance solicitor; and engages in air passenger handling. It also operates as a cargo agency; offers customs clearance, warehousing, money lending, credit guarantee and credit investigation, currency exchange, worker dispatch, and interpretation and translation services; imports and sells pharmaceuticals, cosmetic, electric and health appliances, textiles, noble metals/jewelry, watches/clocks, toys, sporting goods, food, drinks, furniture, bedding, craft products, leather/rubber products, optical equipment/devices, office supplies, tobacco, stamps, daily necessities, and other good; operates as an agency for installment sales and purchase, selection of wedding and banquet halls, and rental costumes; sells wedding-related merchandise; and operates restaurants, hotels, and car parks. In addition, it offers petroleum and motor vehicles, and auto repairs; sponsorship of and instruction at trainings and seminars on travel, tourism, and culture; printing, leasing, security, telecommunications, funds transfer, medical/physical examination, and screening test and inspection services; and merchandise coupons and prepaid cards. It serves customers worldwide. JTB Corp. was formerly known as Japan Travel Bureau Inc. and changed its name to JTB Corp. in 2001. The company was founded in 1912 and is based in Tokyo, Japan.

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Booking.com

Booking.com Limited operates an online hotel reservation platform. The company offers reservations for various hotels, resorts, villas, and cottages. Booking.com Limited was formerly known as Active Hotels Limited and changed its name to Booking.com Limited in November 2006. The company was incorporated in 1998 and is based in London, United Kingdom. Booking.com Limited operates as a subsidiary of priceline.com International Ltd.

Agoda

Agoda is an online travel agency based in Singapore. The company provides booking services for hotels, vacation rentals, flights, and airport transfers. It offers a website and mobile app available in 38 languages for customers to make bookings. Agoda lists 2.9 million properties worldwide, including private holiday home rentals. Additionally, the company provides iOS and Android apps for hotel and property owners. Agoda Company Pte Ltd. operates as a subsidiary of Priceline.com International Ltd.

Ikyu.com (Yahoo Japan)

Ikyu Corporation operates in the service industry in Japan. It operates various sites that provide reservation services for hotels and restaurants, as well as a site for shopping. The company was founded in 1998 and is headquartered in Tokyo, Japan. As of February 3, 2016, Ikyu Corporation operates as a subsidiary of Yahoo Japan Corporation.

Expedia

Expedia Group, Inc. operates as an online travel company in the United States and internationally. The company operates through B2C, B2B, and trivago segments. The B2C segment includes Brand Expedia, a full-service online travel brand offers various travel products and services; Hotels.com for lodging accommodations; Vrbo, an online marketplace for the alternative accommodations; Orbitz, Travelocity, Wotif Group, ebookers, CheapTickets, Hotwire.com and CarRentals.com. The B2B segment provides various travel and non-travel companies including airlines, offline travel agents, online retailers, corporate travel management, and financial institutions who leverage its travel technology and tap into its diverse supply to augment their offerings and market Expedia Group rates and availabilities to its travelers. The trivago segment send referrals to online travel companies and travel service providers from hotel metasearch websites. In addition, the company provides brand advertising through online and offline channels, loyalty programs, mobile apps, and search engine marketing, as well as metasearch, social media, direct and personalized traveler communications on its websites, and through direct e-mail communication with its travelers. The company was formerly known as Expedia, Inc. and changed its name to Expedia Group, Inc. in March 2018. Expedia Group, Inc. was founded in 1996 and is headquartered in Seattle, Washington.

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According to the UnivDatos, growing demand for mobile-friendly platforms and the rise of AI-driven personalization drive the Japan Online Accommodation market. As per their “Japan Online Accommodation Market” report, the market was valued at USD 2,923.1 Million in 2024, growing at a CAGR of about 8.1% during the forecast period from 2025 - 2033 to reach USD Million by 2033. 

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