The global snacks market is entering a dynamic phase of growth, fueled by shifting consumer preferences toward healthier options, innovative product development, and expanding distribution networks. According to the latest market study published by Fact.MR, the industry is projected to climb from USD 569.2 billion in 2025 to USD 936.0 billion by 2035, reflecting a compound annual growth rate (CAGR) of 5.1% during the forecast period.

Market Drivers: A Shift Toward Healthier and Convenient Snacking

The modern consumer lifestyle is reshaping the snacks industry, with demand increasingly driven by health-conscious choices, convenience, and indulgence. Rising awareness of nutrition has pushed manufacturers to innovate with plant-based, protein-rich, gluten-free, and low-sugar snacks. At the same time, urbanization and fast-paced lifestyles are boosting the consumption of on-the-go snack products such as energy bars, trail mixes, and baked chips.

E-commerce penetration and omnichannel retail strategies have further amplified snack accessibility. The growth of direct-to-consumer platforms and digital grocery models has allowed both global giants and emerging brands to connect directly with their target audience. Social media trends also continue to play a vital role, influencing snack innovations in flavor, packaging, and functional benefits.

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Competitive Analysis: Established Giants and Agile Innovators

The snacks market is highly competitive, characterized by global conglomerates with extensive product portfolios and emerging startups catering to niche dietary needs. Large-scale players dominate the market through brand equity, extensive distribution, and economies of scale, while smaller companies are thriving by targeting health-conscious, eco-aware, and experience-seeking consumers.

Key Players in the Market include:

• Britannia Industries Limited
• Nestlé S.A.
• Lotus Bakeries N.V.
• Intersnack Group GmbH & Co. KG
• Conagra Brands Inc.
• National Biscuit Industries LTD SAOG
• Danone
• Kraft Foods Group Inc.
• Campbell Soup Company
• ITC Limited
• Mondelez International Inc.
• Mars Incorporated
• PepsiCo
• Kellogg’s
• General Mills Inc.
• Calbee Inc.

These companies are actively expanding through mergers, acquisitions, and investments in product diversification. Their strategies focus on capturing growing demand in categories such as functional snacks, plant-based alternatives, and premium indulgence products.

Regional Insights: Growth Across Developed and Emerging Economies

• North America remains a leading market due to its strong retail networks, high demand for convenient snacking, and innovation in better-for-you segments.
• Europe is witnessing robust growth in plant-based and natural snacks, driven by rising vegan and flexitarian populations.
• Asia-Pacific represents the fastest-growing region, buoyed by a young population, increasing disposable incomes, and growing preference for Western-style snacks alongside traditional local offerings.
• Middle East & Africa and Latin America are emerging as promising markets, with expanding middle-class populations and evolving food retail infrastructure.

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Recent Developments in the Snacks Industry

The snacks industry is undergoing significant transformation as companies accelerate acquisitions and product launches to keep up with consumer trends.

• In March 2024, PepsiCo advanced its strategy of diversifying into healthier categories with several key acquisitions.
• In March 2025, PepsiCo announced its plans to acquire Poppi, a fast-growing prebiotic soda brand. This move reflects the company’s ambition to broaden its “better-for-you” portfolio, aligning with the increasing demand for functional snacks and beverages that support digestive health and overall wellness.

Meanwhile, other key players are investing heavily in sustainable packaging, plant-based product ranges, and localized flavors to resonate with evolving consumer demands.

Future Outlook: Innovation and Premiumization to Define Growth

Looking ahead, the snacks market is expected to thrive on continuous innovation. Premiumization, sustainability, and functionality will remain the central pillars of growth. Brands are likely to integrate clean-label ingredients, eco-friendly packaging solutions, and personalized nutrition offerings into their strategies to secure long-term consumer loyalty.

Moreover, digital transformation is expected to further accelerate market reach. Data-driven insights and AI-powered personalization in e-commerce will play a crucial role in creating tailored snacking experiences for consumers across demographics.