Is your business in the solar industry? Do you buy solar leads from a third-party lead generation company?  Is the process efficient and productive?

Marketing approaches differ from one industry to another. Buying solar leads can get you healthy and organic traffic, and can improve conversions, but it can take a toll on your budget in the long run.

Pros of solar lead generation:

Direct contact with client: When you purchase solar leads, the lead generation company will provide you with clients list. That means you will have genuine leads without doing any marketing campaigns.

Saves time & resources: You will save plenty of time and resources as you need not invest in website optimization or require any marketing strategies. 

Client's mindset – By purchasing leads, you can easily expand your business operations rapidly. Since you will have the initial momentum of the client's interests, you can invest in growing the company, and the leads you purchased can supply the volume needed to aid your business grow quickly.

 Cons

Initial investment:  You will have to plan and allocate some funds each time you need new clients. High-quality leads can be costly, and you must consider the price of leads that convert into customers before you allocate a budget to buy solar leads.

Lead exclusiveness: Lead generation companies buy and sell leads as it is their business, and individuals play on varied standards. Some companies might sell the same leads to multiple clients, which can lead to low conversions and a waste of investment.

Reliability issues:  When you purchase solar leads, it means you are outsourcing the most critical aspect of your business and will be constantly relying on them to run your business successfully.

What does Solar Lead Generation mean?

Solar Lead Generation is a method of finding and attracting potential buyers or candidates who are interested in your products and services adopting solar energy solutions either for their home or business.

In the solar industry, you must connect with people or companies that are interested in establishing solar panels, operating solar power systems, or seeking solar-related services. You can get such addresses only from solar leads. So, instead of investing in advertising, you can directly purchase solar leads and save valuable time.

If your business focuses on installing solar panels for homes, you should buy leads to find homeowners who are interested in switching to solar energy to grow your business. There is a possibility that not everyone will convert into a customer. You can tap such cancelled customers after a few months or a year later to see if they are interested. It is known as aged solar leads.

Strategies that you could implement for solar lead generation:

1] Blog Posts

Creating blogs and articles that are informative and educational can compel the clients to consider utilizing your services. Set your blog as a reliable and definitive source of solar-related information. Make your posts helpful to a homeowner who wants to switch to clean energy and learn more about this home improvement project. Some people wonder if they could do the installation by themselves. Your blogs should convince them that it is not a DIY job, as it involves several technical features and maintenance, too.  The long-term benefits and environmental impact will definitely appeal to individuals and business owners.

2] Landing Pages 

Place a CTA (call-to-action) at prominent places within your blog post. It will motivate visitors to sign up to get a free e-book or resource about solar.

When your visitor clicks on the call-to-action button, the button will direct them to complete a form. The form will ask them for their personal contact information, like name, address, contact details, and email ID for you to send the free e-book or resource.  

You can use the Landing pages in another way with the sole objective of conversion. Besides the content, you can also provide links to the landing page from your social media posts, emails, and paid and organic search results. 

3] Referral Program 

Referrals can be very effective. You can offer high referral fees and bonuses to your existing customers for every successful solar transaction. Solar referral programs can be a powerful tool in generating leads because solar panels are costly acquisitions; bonuses earned from a referral can add to the value of the solar panel installation.

4] Solar reviews

Reviews, too, are another type of referral for consumers looking for your services, but you are not aware of their contact. Potential consumers also get details on a personal level, like how easy it is to get a solar power system, whether they paid something upfront, or how valuable the customer service was. 

5] Solar Ads

Online ads are creative and a cost-effective way to reach more people, compel them to visit your website, and generate leads. You can set them up in such a way that you focus only on visitors looking for your services like solar panels, quotes, local solar installation and maintenance services.

6] Email campaigns: Mailing newsletters or customized emails to people who've accepted and subscribed to your emails. Emails are non-intrusive and do not disturb the recipient. You can use email marketing and SMS messages to reach out to potential consumers, which can be effective. Sending personalized notes or emails about your business, offers, new technologies, and informative content will keep the receivers up-to-date about your services.

How to Choose a Solar Lead Generation Agency:

1] Browse the internet for their website address and visit them. Read the complete information they have about their services.

2] Prepare questions to ask about their experience, reputation, and reliability.

3] Do they have a refund policy for return of leads or cancellations?

4] Check their track record. Read online reviews from customers and the lead generation company's response, if any, to complaints.

Conclusion:

One of the valuable baits is to use the right tools that can accelerate your process of generating leads. You could also contact your local homebuilders or contractors to discuss the benefits of installing solar technology in new projects.