UAE Toys Market Overview

Market Size in 2024: USD 569.70 Million

Market Size in 2033: USD 1,092.73 Million

Market Growth Rate 2025-2033: 6.73%

According to IMARC Group's latest research publication, "GCC Toys Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", the UAE toys market size reached USD 569.70 Million in 2024. Looking forward, the market is expected to reach USD 1,092.73 Million by 2033, exhibiting a growth rate (CAGR) of 6.73% during 2025-2033.

How AI is Reshaping the Future of UAE Toys Market

• Smart Interactive Learning: AI-powered educational toys and STEM kits are gaining popularity among UAE parents, with companies integrating machine learning algorithms to create personalized learning experiences for children.
• Digital Integration: Smart cities initiatives in Dubai and Abu Dhabi are driving demand for IoT-enabled toys that connect to mobile apps, allowing parents to monitor children's play and learning progress remotely.
• Automated Manufacturing: Local toy retailers are partnering with AI-driven supply chain companies to optimize inventory management and predict trending toys, reducing stockouts during peak seasons like Ramadan and Eid.
• Voice-Activated Toys: Growing adoption of Arabic and multilingual voice-recognition toys that cater to the UAE's diverse expatriate community, enhancing cultural inclusivity in play experiences.
• Augmented Reality Gaming: AR-enabled toys and games are becoming popular in Dubai's tech-forward market, with retailers reporting 40% higher sales for interactive digital-physical hybrid toys.

Grab a sample PDF of this report: https://www.imarcgroup.com/gcc-toys-market/requestsample

UAE Toys Market Trends & Drivers:

The UAE toys market is experiencing robust growth, driven by the country's high disposable income levels and diverse expatriate population. With over 80% of residents being expatriates from various cultural backgrounds, there's strong demand for multicultural and educational toys that cater to different traditions and languages. The government's focus on education and child development through initiatives like the UAE Vision 2071 is encouraging parents to invest in STEM-based and educational toys that support cognitive development.

The rapid expansion of e-commerce platforms and digital connectivity is transforming toy retail in the UAE. Online sales channels now account for a significant portion of toy purchases, especially during cultural celebrations like Eid Al-Fitr and Eid Al-Adha when toy gifting peaks. Major e-commerce platforms like Noon, Amazon UAE, and Namshi are offering extensive toy collections with same-day delivery in Dubai and Abu Dhabi, making premium international brands more accessible to consumers across the emirates.

Dubai's position as a regional retail hub is attracting global toy manufacturers to establish distribution centers and flagship stores. The upcoming Expo City Dubai and continued development of family entertainment destinations are creating additional demand for interactive and educational toys. Meanwhile, the UAE's focus on sustainability is driving interest in eco-friendly toys made from recycled materials, with consumers increasingly preferring brands that demonstrate environmental responsibility and align with the country's Green Agenda 2030.

UAE Toys Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

Age Group Insights:

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years

Sales Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Department Stores
• Online Stores
• Others

Regional Insights:

• Dubai
• Abu Dhabi
• Sharjah
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in UAE Toys Market

• February 2025: Majid Al Futtaim launched its new "Play & Learn" concept stores across City Centre malls in Dubai and Abu Dhabi, featuring interactive toy demonstration areas and AR-enabled product trials, resulting in 25% higher customer engagement.
• March 2025: Emirates NBD partnered with toy retailers to introduce "Toy Buy Now, Pay Later" schemes during Ramadan shopping season, making premium educational toys more accessible to families and boosting sales by 30% compared to previous year.
• June 2025: Dubai Municipality announced new safety certification requirements for imported toys, mandating enhanced testing for chemical safety and age-appropriate design, leading to improved consumer confidence and preference for certified brands.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1-201971-6302