Global Eyewear Frames Market: Trends, Drivers & Forecasts (2024-2030)

The global eyewear frames market was estimated at USD 36.58 billion in 2023 and is projected to reach USD 54.63 billion by 2030, growing at a CAGR of 6.0% from 2024 to 2030. This growth trajectory is largely attributed to the rising worldwide demand for both corrective eyewear, driven by medical necessity, and fashion eyewear, fueled by evolving lifestyle and style preferences.
Several factors are playing a critical role in shaping the market. Increasing awareness regarding the importance of vision care, coupled with the growing prevalence of visual impairments linked to prolonged screen time from digital devices, has substantially boosted the demand for prescription glasses. Additionally, the expanding aging population, which is more susceptible to vision-related disorders, further supports market growth, making eyewear frames an essential healthcare and lifestyle product.
In terms of materials, plastic-based frames, particularly acetate, have become the industry standard, replacing traditional materials such as glass, stone, and crystal that had been in use for centuries. While oil-based plastics offer durability and flexibility, their high carbon footprint and environmental concerns have led to a surge in demand for sustainable alternatives.
As a result, plant-based materials are gaining ground in the global eyewear market. Bio-acetate, a leading plant-based plastic, has seen widespread adoption, with premium fashion brands like Mulberry and mainstream retailers like SpecSavers incorporating it into their collections. A notable example is Mazzucchelli’s M49 bio-acetate, which has become one of the most commonly used sustainable materials, with brands such as Arnette transitioning all their models to this material since 2019.
While frames have successfully embraced bio-based materials, the transition has been slower for lenses due to their stringent technical and optical performance requirements. Nevertheless, ongoing innovations continue to push the boundaries of sustainable eyewear production.
However, despite these advancements, the adoption of bioplastics faces certain challenges. The higher costs of production compared to conventional materials make it difficult for brands to scale, particularly during periods of economic instability. A notable example is Pala Eyewear, which ceased operations in 2023 amid inflationary pressures and market challenges, underscoring the vulnerability of smaller sustainable eyewear companies.
Key Market Trends & Insights:
In 2023, North America accounted for 26.43% of the total revenue share in the global eyewear frames market, establishing the region as a key contributor to industry growth. This dominance can be attributed to factors such as high consumer purchasing power, strong presence of leading eyewear brands, and growing awareness of both eye health and fashion trends.
Within North America, the U.S. eyewear frames market is projected to expand at the fastest CAGR of 5.0% between 2024 and 2030. The U.S. market benefits from a large base of consumers requiring prescription eyewear due to increasing screen exposure and age-related vision issues, combined with rising demand for premium and designer eyewear as a fashion accessory.
By product type, full-rim frames dominated the market in 2023, capturing the largest revenue share of 65.0%. Full-rim frames are preferred by consumers for their durability, ability to support a wide variety of lens types, and strong fashion appeal. Their versatility across different designs and price ranges further strengthens their market position.
In terms of frame shape, the square/rectangular segment led the market with a revenue share of 30.50% in 2023. These shapes remain highly popular due to their classic and professional appearance, as well as their suitability for a wide range of face structures, making them a preferred choice among both men and women.
From a distribution perspective, the offline channel accounted for the largest revenue share of 64.0% in 2023. Physical retail stores, including optical shops, brand outlets, and specialty stores, continue to dominate sales as they provide consumers with personalized services such as eye testing, fittings, and the ability to try on multiple frame styles before purchase. Despite the growing penetration of e-commerce platforms, offline channels remain the most trusted option for consumers when purchasing eyewear frames.
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Market Size & Forecast:
• 2023 Market Size: USD 36.58 Billion
• 2030 Projected Market Size: USD 54.63 Billion
• CAGR (2024-2030): 6.0%
• Europe: Largest market in 2023
Key Companies & Market Share Insights:
The eyewear frames market is highly fragmented in nature, consisting of a wide variety of players ranging from well-established global brands to emerging independent designers. This diversity allows the industry to cater to a broad spectrum of consumer needs, spanning different style preferences, functionalities, and price points. Such fragmentation also creates a competitive environment, where companies are constantly working to stand out by offering distinctive product features and unique brand identities.
The intense competition has driven manufacturers and designers to focus on differentiation strategies. Many companies are heavily investing in research and development (R&D) to introduce innovative products, particularly by using lightweight materials, eco-friendly alternatives, and sustainable frame options that align with growing consumer demand for environmentally responsible choices. Additionally, firms are integrating technological advancements, such as augmented reality (AR) tools for virtual try-ons, to enhance the customer experience and make the purchasing process more interactive and convenient.
Beyond product innovation, companies are also prioritizing marketing and collaboration strategies to strengthen their market presence. Partnerships with fashion influencers and lifestyle icons help brands connect with younger, style-conscious consumers, while collaborations with optical retailers and eyewear chains expand their accessibility and reach across diverse consumer groups. These strategies not only improve brand visibility but also enable companies to tap into new customer segments and remain competitive in a rapidly evolving marketplace.
Key Players
• EssilorLuxottica
• Marchon Eyewear, Inc.
• Safilo Group S.p.A.
• De Rigo Vision S.p.A.
• Fielmann AG
• Marcolin S.p.A.
• CHARMANT USA Inc.
• Charmant Inc.
• Kenmark Eyewear
• Silhouette International
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Conclusion:
The eyewear frames industry is experiencing substantial growth, propelled by rising demand for both corrective and fashion-forward products. Key drivers include greater awareness of eye health, an aging global population, and increased screen exposure—all of which are fueling the need for prescription frames and stylish eyewear options.
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