Meticulous Research^®—a leading global market research company, published a research report titled, Asia-Pacific Location-based Services Market by Component, Technology (GNSS, GPS), Application (Navigation, Mapping & GIS), Location Type, End-use Industry (Transportation & Logistics, Retail & E-commerce), and Geography -Forecast to 2031.’

According to this latest publication from Meticulous Research^®, the Asia-Pacific location-based services market is on a strong growth path. Current estimates suggest it may reach roughly $118 billion by 2031, with an annual growth rate of more than 17%. The reasons are quite varied. In Japan, for example, retail chains push targeted offers through location-powered mobile apps when customers walk near a store. In India, agritech startups use location-based technology to guide irrigation and crop planning. And across Southeast Asia, platforms like Grab and Gojek simply could not run without reliable LBS systems. That said, the picture isn’t all straightforward. Government rules on data privacy and digital maps shift from country to country, which slows down expansion in some areas. The cost of high-end LBS services is another sticking point especially for smaller businesses. On the other hand, opportunities keep opening. Location intelligence solutions are improving every year, and the rollout of 5G networks is making real-time tracking much more accurate. Some companies are even experimenting with AR and VR inside GIS platforms. In short, the market is no longer about basic navigation alone. From location-based messaging in retail to logistics, healthcare, and even tourism, these services are starting to look more like core infrastructure than optional tools.

Platforms Lead the Asia-Pacific Location-based Services Market by Component

When looking at components, the Asia-Pacific Location-based Services Market is split into platforms/solutions and professional services. For 2024, it is the platforms and solutions that take the bigger slice. A few reasons stand out. More players are putting out new location-based solutions, people are spending more time on location-powered mobile apps, and businesses are using location intelligence platforms to map and analyze data in real time. On top of that, the habit of using location-based messaging for promotions and alerts has picked up quickly with consumers. This part of the market is not just ahead today it is also the one expected to grow the fastest in the coming years. In practice, platforms are becoming the core of LBS services and wider location-based systems, while professional services play more of a support role.

Technology Trends in the Asia-Pacific Location-based Services Market

By technology, the Asia-Pacific Location-based Services Market is divided into GNSS, GPS, Wi-Fi, NFC, and other tools. In 2024, global navigation satellite systems (GNSS) are expected to take the lead. The reason is simple: GNSS is everywhere. It underpins real-time tracking for logistics fleets in India, precision farming projects in Australia, and even smart city initiatives in Japan. It is also becoming a key enabler for location-based advertising and asset monitoring, where accuracy makes a difference. What’s worth noting is that GNSS is not just leading today but is also forecast to grow the fastest in the years ahead. In practice, it is turning into the backbone of many location-based systems across the region, while GPS, Wi-Fi, and NFC continue to serve important but narrower roles.

Navigation Leads the Asia-Pacific LBS Market

Looking at applications, the Asia-Pacific location-based services market includes navigation, geo-marketing & advertising, mapping & GIS, tracking, social networking, infotainment, and a few other uses. In 2024, navigation is expected to lead the market. This isn’t surprising car makers in Japan and South Korea are rolling out advanced in-car navigation, while companies like Grab and Didi are improving mobile navigation for users on the go. These days, people expect real-time routes and accurate directions, so navigation is becoming central to LBS services. Interestingly, navigation isn’t just the largest segment it is also projected to grow the fastest over the next few years. In practice, location-based systems and location-based technology are now essential for transport, logistics, and everyday mobility, while other applications like geo-marketing or tracking continue to support businesses in a more targeted way.

Outdoor vs. Indoor: Trends in the Asia-Pacific LBS Market

The Asia-Pacific location-based services market splits into outdoor and indoor types. Outdoor services are expected to have the largest share in 2024. That makes sense people use them for navigation, mapping, and asset tracking. Even marketing is moving outdoors; some stores in Singapore send promotions when people pass by. Cars in Japan now come with advanced navigation systems, and in Australia, pet trackers are becoming more popular. Indoor services are growing quickly, though. In practice, malls, airports, and big office buildings are starting to use location-based systems to track people and assets. For example, shoppers can find stores faster in Singapore malls, and airports in South Korea are using indoor navigation to guide passengers. Overall, LBS services and location-based technology are no longer optional they are becoming a daily tool for businesses and consumers alike.

Transportation & Logistics Lead, Retail & E-Commerce Grow Fast in Asia-Pacific LBS

The Asia-Pacific location-based services market touches many industries. In 2024, transportation and logistics will probably lead. It is interesting companies in India and Southeast Asia track vehicles in real time using GPS. Location intelligence tools help spot traffic jams and plan better routes. Some delivery firms even adjust schedules on the fly. At the same time, retail and e-commerce are growing quickly. Stores in China and Singapore often use location-based technology for promotions and surveys. They also manage inventory and supply chains more efficiently. In many cases, LBS services and location-based systems are now everyday tools that make operations smoother and customers happier.

Country-Level Insights: Asia-Pacific Location-Based Services Market

The Asia-Pacific location-based services market covers countries like Japan, China, India, South Korea, Singapore, Taiwan, Australia & New Zealand, and others. In 2024, China is expected to have the largest share. This is not surprising there is a big push for automated smart driving solutions and the launch of autonomous cars, trucks, and construction vehicles. Even hospitals are using drones for operations and support, which helps LBS services grow in the country. India, on the other hand, is expected to grow the fastest. Many state governments are now using drones, and local companies are teaming up to launch new location-based technology products. In practice, location-based systems and LBS services are becoming essential tools across Asia-Pacific, from automotive fleets in Shanghai to healthcare operations in Bangalore.

Key Players

The key players operating in the Asia-Pacific location-based services market are HERE Global B.V. (Netherlands), Google LLC (U.S.) (A Subsidiary of Alphabet Inc.), TomTom N.V. (Netherlands), Esri (U.S.), Hexagon AB (Sweden), Trimble Inc. (U.S.), Cisco Systems, Inc. (U.S.), QUALCOMM Incorporated (U.S.), Microsoft Corporation (U.S.), AT&T Inc. (U.S.), Zebra Technologies Corporation (U.S.), ALE International (France), Precisely (U.S.), Rohde & Schwarz GmbH & Co. KG (Germany), and Nextbillion.AI Pte. Ltd. (Singapore).

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Key Questions Answered in the Report:

Which factors are driving the strong growth of LBS services in countries like Japan, India, and Southeast Asia?

What are the main challenges hindering LBS market growth in the Asia-Pacific region?

Why are platforms/solutions expected to grow faster than professional services in the coming years?

How are location-powered mobile apps and location-based messaging shaping the platform segment?

How is GNSS contributing to logistics, smart cities, and precision farming in Asia-Pacific?

What role does GPS, Wi-Fi, and NFC play alongside GNSS in supporting LBS services?

Between outdoor and indoor LBS services, which segment has the largest market share?

How are malls, airports, and office buildings using indoor LBS for operational efficiency?

Why are transportation and logistics leading in market share?

How is the retail & e-commerce sector expected to grow the fastest?

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