The global pet GPS tracker market is forecast to reach USD 1,178.6 million by 2035, up from USD 353.4 million in 2025. During the forecast period, the industry is projected to register a CAGR of 12.8%. Demand for pet GPS trackers is seeing steady recovery in the short term, with a positive growth outlook for the long term.

The introduction of compact chips and improvements in the global telecommunications network are expected to drive demand for pet GPS tracking devices during the forecast period. Technological advancements, along with the ability to monitor pets’ locations worldwide in real time, are boosting the adoption of these devices.

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Market Overview

Pet GPS trackers are wearable devices designed to monitor and track the location and movement of pets. These devices are increasingly being integrated with mobile applications, enabling pet owners to receive real-time alerts, activity reports, and geofencing notifications. Rising pet ownership and growing awareness about pet safety are major factors driving market growth.

With urbanization and a busy lifestyle, pet owners are seeking reliable ways to ensure the safety of their pets. GPS trackers allow owners to locate pets that wander off or are lost, improving overall safety and reducing stress.

Key Market Drivers

• Rising Pet Ownership: Increasing adoption of cats, dogs, and exotic pets worldwide is creating higher demand for tracking solutions.
• Technological Innovations: Compact GPS chips, improved battery life, and seamless smartphone integration are enhancing device usability.
• Safety Awareness: Pet owners are increasingly prioritizing pet safety, leading to higher adoption of tracking devices.
• Connectivity Improvements: Expansion of global telecommunications networks enables real-time tracking and monitoring in remote locations.

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Regional Insights

• North America leads the market due to high pet ownership rates, technological adoption, and awareness of pet safety solutions.
• Europe follows closely, supported by strong consumer demand for smart pet accessories and regulatory focus on animal welfare.
• Asia-Pacific is an emerging market, with rapid urbanization, growing disposable income, and increased pet adoption driving sales.
• Latin America and Middle East & Africa are gradually adopting pet GPS trackers as pet ownership rises and awareness of pet safety increases.

Competitive Landscape

The pet GPS tracker market is moderately fragmented, with key players competing based on product features, accuracy, battery life, connectivity, and app integration. Companies are investing in R&D to launch innovative, compact, and user-friendly devices.

Major players include Whistle Labs, Tractive, Garmin Ltd., Petfon, Pawtrack, Link AKC, Sure Petcare, and Findster. These companies focus on improving device accuracy, offering enhanced geofencing capabilities, integrating activity tracking, and providing subscription-based services for added value.

Niche players are targeting specific customer segments by offering affordable trackers, stylish designs, and compatibility with multiple pet types. Partnerships with pet retailers, veterinary clinics, and e-commerce platforms are boosting visibility and market reach.

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Recent Developments

• In 2025, Whistle Labs launched a compact GPS tracker with extended battery life and integrated health monitoring features for dogs.
• Tractive introduced a new LTE-enabled pet tracker in 2024, offering improved real-time tracking and geofencing options.
• Several manufacturers are collaborating with mobile app developers to provide enhanced analytics, activity monitoring, and alert features.

Conclusion

The pet GPS tracker market is poised for robust growth over the next decade, driven by rising pet ownership, technological advancements, and increasing consumer focus on pet safety. Companies that innovate, enhance device functionality, and expand distribution through digital platforms are likely to maintain a competitive edge.

With continuous improvements in GPS technology, mobile app integration, and global connectivity, the market for pet GPS trackers is set to grow steadily, offering pet owners more reliable and convenient solutions to safeguard their pets.

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