熊貓是Dunk嗎?

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「熊貓」並非鞋款正式名稱,而是對 Nike Dunk Low 復古白黑的形象化統稱。其黑白因酷似熊貓毛色而得名,2021 年首次亮相便以Nike 潮鞋身份引爆市場。此款注定 Dunk 系列 1985 年大學籃球鞋的經典基因,鞋身白色皮革搭配黑色框架,簡約百搭的視覺搭搭語言迅速成為潮流搭搭語言。

Travis Scott x Nike 聯名-明星效應推升熱度

儘管如此,Travis Scott x Nike 聯名系列(如 Air Jordan 1)的成功,引發了 Dunk 系列的關注。例如Travis Scott

耐吉倒鉤原價-市場溢價的稀少邏輯

Dunk的Nike倒鉤原價為100美元,但因批量補貨仍供不應求,二級市場常出現溢價。其定價策略體現了Nike倒勾「稀缺性」與「大眾性」的平衡——透過再提醒突襲預警製造話題,以大量補貨滿足市場需求,最終鞏固「現象級單品」地位。

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